This week, Lance and Rachel Blanford share how they work and parent together as entrepreneurs with Josh Shepler and Heath Green.  The Blanfords share their entrepreneurial journey, and how they balance multiple successful businesses while maintaining a healthy marriage. Lance's upbringing in an entrepreneurial family contrasts with Rachel's background, but they both integrate their experiences into running their businesses authentically. They emphasize the importance of purpose, planning, and humility in business success. They share how their parenting style involves instilling goal-setting and work ethic in their children while providing cultural exposure to combat entitlement. They also discuss how vulnerability is key for them to connect genuinely with others and maintain authenticity in both personal and professional life.