Artificial intelligence has been a buzzy topic in the retail field for a few years, but the industry is still falling short of using this technology to its full potential.

In a recent survey from supply chain management technology firm Blue Yonder, the retail executive respondents self reported that they know about AI and are currently using it. However, while Generative AI is being used most popularly for supply chain management, only 29 percent are using AI for predictive analytics and only about a tenth are tapping into AI’s capabilities for digital tracking and scenario planning.

Here, Tammy Kulesa, senior director of product marketing at Blue Yonder, and Erin Halka, vice president of product management, speak to Sourcing Journal's feature editor Kate Nishimura about how AI can be used to improve everything from planning to productivity.

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