When tariffs, mold, and manufacturing headaches collide… you get a masterclass in physical product building.In this episode, Aaron Schwartz (Orita) sits down with Justin Seidenfeld (Canopy, Doris Dev) and Prince Ghosh (Factored Quality, Pietra) to talk about what it actually takes to launch and scale in the messiest corners of consumer goods. They cover everything from tariff survival plans to co-founder matchmaking, and why some of the best brands start with vinegar, Q-tips, and a beauty hack.💛 Want to learn how real brands build IRL? 👉 Follow Orita on LinkedIn:   / oritaai  👥 Meet the guests: Justin Seidenfeld –   / justin-seidenfeld  Prince Ghosh –   / princeghosh  Aaron Schwartz –   / aaroncharlesschwartz  💛 Highlights from the episode: [2:00 – A humidifier, a messy cleaning routine, and the birth of Canopy][7:10 – How to think about tariffs without losing your mind][13:30 – Three types of brands and how they’re reacting][20:00 – What retailers say when prices shift][33:00 – How Canopy bootstrapped from idea to hero product][41:15 – Should every DTC brand become a platform?][47:20 – The three traits great physical product founders share][52:00 – Building your dream co-founder trio]💛 Curious how mold became a category insight? 🔗 Watch now, or grab the full transcript at orita.ai