Operations Unfiltered

In this episode of Operations Unfiltered, I dive into the impact of recession indicators on everyday life, from digital coupons to the rising popularity of consignment. We break down complex economic trends into relatable terms and discusses the practical side of managing household budgets with a project management twist.

Joining her is Robyn, the founder of TotSwap Consignment, who shares her journey from event planning to creating a successful consignment business. We explore how consignment is transforming family finances and the eco-friendly shopping landscape. Tune in for insights, real-life experiences, and an inspiring conversation about financial flexibility and sustainability.

Follow Zuryna (@LadyZSays) and (@OperationsUnfiltered)

Keep up with all things TotSwap by visiting www.totswap.net

This week on Operations Unfiltered, we’re doing a “lessons learned” review,  project management style.

In What’s Going Well, we celebrate Taylor Swift’s New Heights move into podcasting, Beyoncé’s Emmy win and brand mastery, and Chris Brown’s Breezy Bowl, a masterclass in long-term elite craftsmanship.

In Areas for Improvement, we break down American Eagle’s “good genes” moment with Sydney Sweeney and how brand language can make or break a campaign, plus Southwest Airlines’ shift from standout to “just another airline” after introducing bag fees.

You’ll also hear my recommendations for how these brands can course-correct, reclaim their edge, and reconnect with their audiences.

Follow along on Instagram @operationsunfiltered and @ladyzsays.

In this episode, I’m joined by Krista Grubb Tracy, Client Relationship Manager at the Dr. Nancy Grasmick Leadership Institute at Towson University. Krista’s work centers on helping organizations reshape their workplace culture and leadership pipelines through transformative, accessible programs.

We talk about:

• The magic that happens when women support women in professional spaces
• The quiet strength required to lead from behind the scenes
• And more! 

Krista brings compassion, clarity, and reminds us that leadership isn’t just about titles—it’s about impact.

Follow Zuryna (@LadyZSays) and (@OperationsUnfiltered)

Welcome to the first episode of Moms Unfiltered, where we spotlight the women managing motherhood, leadership, and life with intention.

In this kickoff conversation, I’m joined by Kanika Watson—leadership coach, strategist, and my former manager turned mentor. We met at Johns Hopkins Carey Business School, and today we’re talking about the real behind-the-scenes of building a life and business led by faith.

We dive into:

• How a government layoff became divine redirection
• What “soft CEO life” really means
• The difference between surviving and thriving in leadership
• Why authenticity matters more than always being strong

Kanika keeps it honest, faith-filled, and full of practical gems for anyone navigating career transitions or motherhood while chasing big dreams.

Follow Zuryna (@LadyZSays) and (@OperationsUnfiltered)

Connect with Kanika online at kanikawatson.com

In this week’s episode of Baltimore County Unfiltered, Zuryna’s got the scoop on what’s poppin’ around the County!

🍽️ Baltimore County Restaurant Week wraps this weekend—so grab those crab tots while you can (she’s team Lib’s Grill, btw).

📚 The library is doing the most—from free kids’ vision exams to cooking demos. It’s giving community hub energy.
🎤 Zuryna’s also hosting The Business of Influence & Content Creation at Perry Hall Library on July 24—perfect for creators & small biz owners ready to grow with intention.
📢 And yep, the Baltimore County Redistricting Report just dropped. Here’s what you need to know & why it matters.

✨ Episode Highlights:✨

•  Where to eat before Baltimore County Restaurant Week ends
•  Library gems you probably didn’t know about
•  Upcoming influencer workshop deets

📬 Got a story, event, or concern? DM @operationsunfiltered or @ladyZsays

In this special segment of Baltimore County Unfiltered, Zuryna breaks down a major policy change that could hit your pockets—especially if you run a service-based business in Maryland. Starting July 1, 2025, the state will begin taxing certain digital services at 3%, including web design, cloud storage, SEO, and more.

Who’s impacted? What services are taxable? What should you do to stay compliant? Lady Z did the research so you don’t have to—and she’s giving you clear, action-oriented steps to keep your business protected.

🔍 Key highlights:

• Which services are now taxable
• The NAICS codes that matter
• What to do right now to prepare
• Who's exempt and how to prove it

If you’re a freelancer, virtual assistant, marketing agency owner, or tech entrepreneur, this is not the episode to skip.

📬 Got a tip or concern for your neighborhood? DM @operationsunfiltered or email [email protected].

 📱 Follow @operationsunfiltered and @ladyzsays for more updates and resources.

Episode Resources 
State of MD Comptroller Site
WBAL Article 

This week's episode is equal parts juice, joy, and just keep going.

This week on Operations Unfiltered, I’m chopping it up with Kelly, the founder of Mova Nature, a Black woman-owned holistic juice brand born right here in Baltimore City. We get into how she built this business from scratch during the pandemic, turned pain into purpose, and why she's not just making juice—she's building a whole movement centered on wellness, community, and healing.

We also talk about the real side of entrepreneurship: cash flow spreadsheets, scaling struggles, and why every founder needs a little AI in their life. Kelly keeps it 100 about the mental load of building something meaningful—and how she’s learning to delegate, rest, and stay rooted in self-care (even when life is lifing).

This episode is for the dreamers, the doers, and the women in wellness who are figuring it out as they go.

Keep up with all this Zuryna and Operations Unfiltered
Be sure to follow Zuryna on Instagram and Operations Unfiltered on Instagram 

Follow Kelli and Mova Nature
Be sure to follow Kelli (IamMovaKells) on Instagram and Mova Nature on Instagram

In this special Operations Unfiltered segment, Zuryna breaks down two big updates for Baltimore County:

🍽 Free Summer Meals are available for youth 18 and under at select libraries from June 23–August 15. Meals must be eaten on-site and are first come, first served.

🗺 Redistricting Update: Baltimore County may move from 7 to 9 council districts. Councilman David Marks shares his concerns, and Zuryna explains what it means—and how to get involved.

📬 Got a tip or concern? Email [email protected] or DM @operationsunfiltered.

Episode Resources

• Baltimore County Public Library (link)
• Baltimore Banner Article (link) 

This week, I’m joined by Adriana, the powerhouse behind Black Girls Love Football, a movement that started as a passion project and grew into a vibrant online space that celebrates sisterhood, sports culture, and showing up boldly in male-dominated arenas.

In this heartfelt and unfiltered conversation, Adriana shares her journey from falling in love with football to building a brand rooted in joy, visibility, and authenticity. We talk mom life, managing imposter syndrome, staying organized, and what it really takes to grow a movement while keeping your peace. From NFL Media Day to surprise moments at the Draft, Adriana gives us an inside look at the hustle, the highlights, and the heart behind the brand.

Whether you're into sports, storytelling, or just love seeing Black women win...you’ll feel seen in this one.

🎧 Follow Zuryna on Instagram
 @OperationsUnfiltered | @LadyZSays | @LiveMoreAgency

Keep up with all things Black Girls Love Football
@BlackGirlsLoveFootball (Instagram) (Threads)

In this quick solo episode, I’m sharing a full-circle career moment — I’ve officially joined the Executive Advisory Board for the PATIENTS Program at the University of Maryland School of Pharmacy. If you’ve followed my A Seat at the Table journey, you know how much this means to me.

It’s a milestone rooted in purpose, passion, and a deep commitment to community and equity.

Learn more about the PATIENTS Program here.

Follow my journey on social @LadyZSays and @OperationsUnfiltered