Your brand is a PERSONAL thing.  It communicates NOT ONLY your professional skills and accomplishments, it lets people know who you are as a human being, too. And every single personal brand is different.  Because every single person is different.  So opinions matter very little.  OWNERSHIP matters A LOT. In this podcast, we talk about Opinion vs. Ownership...and why you should STEP AWAY FROM THE OPINIONS…and take OWNERSHIP of your OWN BRAND.