In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Anthony Corsaro, co-founder of the RegenBrands ecosystem, to discuss the dynamic intersection of regenerative agriculture and consumer packaged goods (CPG). Anthony shares the journey behind launching the RegenBrands Institute, RegenBrands Coalition and RegenBrands Capital—all designed to help regenerative brands grow, build sustainable supply chains and drive awareness about regenerative practices. From hosting the first-ever trade association for regenerative brands, with thirty-one inaugural members, to connecting regenerative businesses with investors, the RegenBrands Coalition is creating a unified voice to elevate the term “regenerative” and educate consumers. 

Anthony highlights the challenges and opportunities for regenerative brands, including the need for innovative funding models to support growth. The episode also dives into emerging trends, such as regenerative claims expanding into fashion, beauty and personal care and the critical role retailers play in claim validation and governance. From podcasts and reports to strategic partnerships, Anthony shares how the RegenBrands ecosystem is building resources to drive the movement forward. Tune in to hear about his favorite regenerative products, the latest trends and opportunities and how the CPG community can get involved.