The world's facing a pandemic, people are at their home, working. What are publishers doing? They know the time is ripe, screen time is going to increase multifold and this is their cue. They have plunged into building their audience. But what about retaining the same audience? In the first episode of Own Thy Audience, Vivek Khandelwal and Shubhangi Srivastava bring to you strategies that will not only help you grow but also retain your audience.