What happens when a new company enters the market, undercutting your prices with double the marketing budget? 

Do you reduce your prices and with it your profits and premium position in the market?

In today's case study we take a look at this exact situation. 

OPSM was dominating as a premium eye wear seller in Australia but that was about to change when Specsavers entered into the market. 

How do OPSM respond? Find out in today's episode. 

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