What happens when a new company enters the market, undercutting your prices with double the marketing budget? 

Do you reduce your prices and with it your profits and premium position in the market?

In today's case study we take a look at this exact situation. 

OPSM was dominating as a premium eye wear seller in Australia but that was about to change when Specsavers entered into the market. 

How do OPSM respond? Find out in today's episode. 

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This episode focuses on the power of networking. Nate Peo is on a journey to connect with as many people as possible as an experiment to see what happens when you go all in on your strengths. Nate is an advisor to start-ups and the host of the All In podcast.

We cover how to overcome the discomfort many people feel when attending networking events, the biggest networking mistakes that beginners make and how to grow and nurture your network as well as other topics. 

You can find out more about Nate here: https://natepeo.com/

If you are interested in growing your network, developing new contacts or excelling in the marketing industry this podcast is for you.

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In this episode we hear the story of why Rafay Carter left his stable primary school teaching job. We discuss the different business models he tried out before discovering the powers of Amazon. After overcoming an initial learning curve, Raf successfully launched numerous products on Amazon. He had a strong desire to scale & grow his products business so he took on clients of his own where he helped them start selling their proven products. This forced him to systemise his processes which allowed him to grow a consulting business called AMZ Made Simple.

If you are interested in marketing, Amazon or making money online you will enjoy this episode. 

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In this episode you will hear from Alex Jackson. Growing up Alex always knew he didn't want to have a traditional job. While studying law at university he dabbled in online poker. Once he graduated he ended up working for a law firm where he eventually decided to take the leap of faith and start a business. Alex was the co-founder of a successful done-for-you marketing agency which specialises in full funnel campaigns for experts. During this time he honed his digital marketing skills. He has now partnered with an FBA Amazon expert where he markets and sells a course that teaches people the exact steps of scaling to $20k per month with an Amazon business. 

We discuss some of the lessons he learnt along the way and spent a lot of time talking about the age old question... Do the leads suck or do your sales skills suck? Alex explains how to deal with this situation. 

If you're interested in ads, funnels, Fulfillment By Amazon or marketing in general you will enjoy this episode. 

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In this episode I talk about my experiences with Tiktok & how I created a viral video. I dive into 5 reasons why you (and your company) should be on Tiktok and touch on it's advertising capabilities including different ad placements.

If you are interested in Tiktok, social media or marketing, this episode is for you. 

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In this episode, we are joined by Rita Agoulian, the founder of Lick Your Phone Media. She specialises in helping hospitality businesses grow their profits through social media marketing. We talk about how Lick Your Phone started, how to grow a following on Instagram, create a content strategy and turn your followers into a into profit. You will learn insider secrets that pages like Lad Bible use, how to get clients as a done for you marketing agency and what to do if you're losing followers and much more.

If you're interested in growing a following, running a marketing agency or marketing in general, you will love this episode. 

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In this episode you will hear from a Tiktok leader, Matthew Ng. We dive into his background and hear the story of how Matthew was able to let go of caring about what other people think of him. Matthew reveals his secrets to success on Tiktok. You will learn what to post and how to generate creative  ideas, how to nurture and grow your following as well as the steps to your first 100k followers. If you are interested in marketing, Tiktok or growing a following this episode is for you. 

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In this episode Jeremy Bierma takes us on the journey of how he started a marketing career in Sydney after moving from Amsterdam. We cover how he was able to quickly climb the ranks to become the national performance director at a large well known agency, how he grew his network and how he won the prestigious B&T 30 under 30 award. A must listen for anyone looking to become a better marketer or advance in their career. 

New episodes weekly. Subscribe now so you don't miss an episode. 

Steve Fernandes started a side hustle selling ebooks while working a corporate job. In a short space of time the income he was earning from his online business exceeded his regular job. This allowed him to leave his job and move from his home in India to Sydney Australia where the cost of living is much higher. He learnt how to market and sell his info products online from scratch. In this episode we dive into his story and learn how he was able to achieve all these things. 

Tom is a serial entrepreneur & marketer with many big wins and exits under his belt.

In this interview we dive into his entrepreneurial roots, talk about he was able to grow his fitness coaching business using Tinder and cover the lessons he learnt through networking with and successfully pitching his idea to a billionaire who is now his mentor. 

Through paid coaching he helps businesses scale to 7 figures and since recording this podcast he is helping the Australian Government with their marketing.

In this episode, you will get an insight into his brain, his beliefs and what makes him different. 

If you are a marketer or entrepreneur you will love this episode. 

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