OpsStars - A RevOps Podcast

In this insightful episode of the OpsStars podcast, Kyle Sosa, Marketing Operations Leader at Etumos, joins host Don Otvos to delve into the transformative shift from traditional lead-based models to a contact-only approach in CRM systems. With his extensive experience in marketing technology and operations, Kyle provides valuable insights into the benefits, challenges, and best practices for implementing this significant change.

Kyle shares his journey from media and political consulting to becoming a RevOps expert, highlighting how his diverse background shapes his approach to sales and marketing operations. He discusses the intricacies of transitioning to a contact-only model, including the impact on sales processes, data management, and cross-functional collaboration.

Throughout the conversation, Kyle offers practical advice on:

• Evaluating whether a contact-only model is right for your organization
• Gaining buy-in from sales leadership and other stakeholders
• Implementing best practices for data accuracy and routing
• Addressing common challenges in the transition process
• Leveraging technology to support the new model
  
  

This episode provides a comprehensive look at the evolving landscape of CRM management and offers valuable lessons for companies considering or undergoing similar transformations in their sales and marketing operations.

Episode resources

• Kyle Sosa on LinkedIn
• Etumos on LinkedIn
• Etumos Website
• Join the OpsStars Community
  
  

If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Check out OpsStars Podcast
  
  

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

In this insightful episode of the OpsStars podcast, Ilana Matro, Senior Manager of Sales Operations at MongoDB, joins host Don Otvos to delve into MongoDB's transformative journey from a license-based model to a consumption-based go-to-market strategy. Ilana shares her unique perspective on the challenges and opportunities this shift presents, drawing from her diverse background in media, political consulting, and IT operations.

Ilana discusses the intricacies of developing a new forecasting model for consumption-based pricing, highlighting how it differs from traditional methods and the impact on various roles within the organization. She explains how this shift has necessitated changes in sales processes, customer success strategies, and even the profiles of sales representatives MongoDB seeks to hire.

Throughout the conversation, Ilana offers valuable insights on:

• The challenges of forecasting in a consumption-based model
• Changes in roles and responsibilities across the organization
• The importance of aligning the tech stack with the new business model
• Strategies for effective change management during this transformation
  
  

This episode provides a comprehensive look at the operational complexities involved in shifting to a consumption-based pricing model and offers valuable lessons for companies considering or undergoing similar transformations.

Episode resources

• Ilana Matro on LinkedIn
• MongoDB on LinkedIn
• MongoDB Website
• Join the OpsStars Community
  
  

If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Check out OpsStars Podcast
  
  

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

In this insightful episode of the OpsStars podcast, Jeremy Steinbring, Founder of Revonix Consulting, shares his unconventional journey from audio engineering to becoming a RevOps expert. Host Don Otvos and Jeremy dive deep into the challenges faced by fast-growing startups in managing their tech stacks and the importance of maintaining a human-centric approach in the age of AI.

Jeremy discusses how his background in customer service at Apple and his experience in various startup roles shaped his unique perspective on RevOps. He emphasizes the importance of understanding customer needs, effective communication, and the balance between technology implementation and business goals. The conversation covers a wide range of topics, from tech stack optimization and the dangers of "tech confetti" to the evolving role of AI in revenue operations.

Throughout the episode, Jeremy shares valuable insights on how Revonix helps startups streamline their operations, reduce unnecessary tech bloat, and align their technology investments with their business objectives. He also offers a thoughtful perspective on the future of RevOps, including the potential impact of AI on traditional roles and the importance of adapting to these changes.

Episode resources

• Jeremy Steinbring on LinkedIn
• Revonix Consulting on LinkedIn
• Revonix Consulting Website
• Join the OpsStars Community
  
  

If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Check out OpsStars Podcast
  
  

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

In this insightful episode of the OpsStars podcast, Sean Lane, Founding Partner at Beacon GTM and author of "The Revenue Operations Manual," shares his extensive experience and practical advice for RevOps professionals. Host Don Otvos and Sean dive deep into the essential qualities that make great RevOps professionals, the importance of balancing technology with human expertise, and strategies for effective goal-setting and prioritization.

Sean discusses the concept of being "adaptively excellent" in RevOps, the importance of curiosity and problem-solving skills, and how to effectively manage up in RevOps roles. He emphasizes the need for RevOps professionals to understand and map the customer journey, both for external and internal customers, to create effective systems and processes.

Throughout the episode, Sean shares valuable insights on communicating the value of RevOps work to stakeholders, setting measurable goals, and the importance of transparency in the goal-setting process. He also offers practical advice on how to say "no" effectively and identify blind spots within RevOps teams.

Episode resources

• Sean Lane on LinkedIn
• Beacon GTMA on LinkedIn
• Beacon GTMA Website
• "The Revenue Operations Manual" on Amazon use the code REVOPS20 for 20% off
• Join the OpsStars Community
  
  

If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Check out OpsStars Podcast

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

In this episode of the OpsStars podcast, Jessenia Francisco, Director of Marketing Operations at Lucid Software, joins Don Otvos to share her journey from finance to RevOps and the valuable lessons she's learned along the way. They discuss the challenges of data management in rapidly growing organizations, the importance of clean and reliable data, and strategies for effective change management and stakeholder buy-in.

Jessenia brings a unique perspective to RevOps, drawing from her experience in finance, nonprofits, and tech startups. She shares insights on building solid foundations, making data-driven decisions, and balancing business needs with regulatory requirements. The conversation covers a range of topics, from the evolution of RevOps to go-to-market operations, to the importance of community and continuous learning in career growth.

Episode resources

• Jessenia Francisco on LinkedIn
• Lucid Software Website
• Lucid Software on LinkedIn
• Join the OpsStars Community
  
  

If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Check out OpsStars Podcast
• Instructions on how to rate and review the OpsStars Podcast can be found here 

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

In this episode of the OpsStars podcast, Sai Karthik “SK” Ramakuru, Director of Sales Productivity Strategy and Analytics at MongoDB, joins Don Otvos to explore the transformative impact of AI on Mongo DB’s GTM teams. SK shares MongoDB's journey in leveraging AI to enhance sales productivity, improve customer experiences, and streamline operations across the entire customer journey, for which they were the recipient of the 2024 OpsStars Award for Most-Cutting Edge Ops Program!

SK discusses the development and success of coachGTM, an AI-powered sales enablement tool that has revolutionized how MongoDB's go-to-market teams access and utilize information. He also explores the concept of "generative BI" and how it's changing the way teams interpret and act on business intelligence.

Throughout the conversation, Sai offers insights on balancing AI automation with human touch, the future of sales roles in an AI-enhanced environment, and strategies for breaking down complex RevOps problems into manageable AI-powered solutions.

Episode resources

• Sai Karthik “SK” Ramakuru on LinkedIn
• MongoDB on LinkedIn
• MongoDB Website
• OpsStars Award Winning Story
• Join the OpsStars Community
  
  

If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Check out OpsStars Podcast

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

Especially in uncertain times, driving the right behaviors and outcomes is crucial for business success. But sustaining a high-performing GTM culture that consistently delivers revenue results, no matter the macroeconomic environment, is easier said than done. Join CaptivateIQ‘s Nate Broome, Brian Via and Tiffany Brown to hear real-world examples of how to keep your team energized and motivated by cultivating a GTM culture that’s set up to thrive in any circumstance.  Key takeaways:

• The secrets behind building — and maintaining — an A+ GTM team.
• Actionable steps for how to evaluate performance and identify areas of improvement.
• How the right incentive compensation strategy can help sustainably motivate reps and drive reliable revenue results.

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

If you know you know — organizations that have a strong RevOps function achieve more success, drive results more consistently, and create a better experience for both buyers and sellers. How can you position your RevOps organization to create this impact? What is the secret to making the sales experience better for your revenue team?
In this keynote session, you’ll hear from Jake Goldfield, David Obrand, and Ellie Fields on how to understand the strategic role RevOps plays, offer great experiences to your customers, and get the visibility and common data set you need to make a positive impact on your business.
 If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• OpsStars RSS Feed
• Check out OpsStars Podcast

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

For years, the mantra was to book any deal, at any cost, and just show the revenue growth. That model is now outdated as Boards want to see quality, profitable revenue. All deals are not created equal, and you should incentivize your sales team to focus on quality.
Key takeaways: 

• Why it’s no longer enough to chase the most revenue, to grow at all costs even if you aren’t profitable.
• Why it’s no longer enough to manage complex (and costly) revenue calculations on clumsy, error-prone spreadsheets.
• Why it’s no longer enough to blindly call the ball on your forecasts and white-knuckle it through the year hoping you were right.

These approaches might have worked for your predecessors, but today, we have the technology and tactics to push well beyond that. A quality revenue operation is the engine that drives your business, and most organizations don’t give their revenue operation the attention it deserves. In this sprint of a talk, we will cover how you can measure and motivate to achieve quality revenue.
 If you enjoyed this episode, then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• OpsStars RSS Feed
• Check out OpsStars Podcast

OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

Tech advancements, trends, and market shifts are happening fast (looking at you, AI) and organizations are doing their best to adapt. But the ability to translate business requirements to the ever-shifting IT side of the house isn’t easy. During this session, Amanda Morrell (Senior IT Salesforce Leader at NCR Corporation) shares how she successfully navigates change amidst the dynamic IT environment across multiple industries — so you can, too.
Key takeaways: 

• Hear how Amanda’s team is guiding a large organization through IT-driven transformations.
• Learn how to move technology forward while also maintaining holistic team growth.
• Get tips for unifying stakeholders around a common use case that solves across industries.

Rate & Review OpsStars Podcast

• Spotify
• Apple Podcasts
• RSS Feed

 OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson