What does it really take to go from “no revenue and no plan” to a thriving, predictable, and growing business? In this reflective solo episode, Melissa opens up about the first quarter of 2025 and the intense, behind-the-scenes journey that got her here. From testing failed strategies to finding her magic formula through buyer psychology and Google Ads, Melissa shares it all—raw, real, and without the glossy Instagram filter.

If you've ever felt stuck, uncertain, or overwhelmed in your business journey, this is the pep talk (and strategy session) you didn’t know you needed.

🔑 Key Takeaways

The Messy Middle Is Real: Success stories often skip over the struggle—but Melissa takes you into the trenches of what it looked like when nothing was working.

Referrals Aren’t a Strategy: Why relying on word-of-mouth alone isn’t sustainable for scalable growth—and what to do instead.

Understanding Buyer Psychology: How identifying the person behind the business changed everything.

Why Your Tactics Might Be Failing: The importance of matching your strategy to where your ideal client is already looking for help.

Google Ads, SEO, and a Lightbulb Moment: How a pivot to search-based marketing turned Melissa’s business around.

Testing Is the Name of the Game: Business is an experiment. Most tests will fail until they don’t.

The Power of Persistence: Melissa’s refusal to give up was the key ingredient that kept her going—and ultimately led to sustainable success.

Connect with Melissa on Instagram: @melissa_franks

Work with Melissa: https://www.melissafranks.com/fractionalcooservices

Are you thinking about starting a business? Already running one but unsure what to do next? In this episode, Melissa spills the tea on 10 things every business owner should know to grow faster, avoid costly mistakes, and make better decisions.

With 25 years of corporate experience, growing businesses from $50M to $350M, and working with nearly 50 entrepreneurs, Melissa shares hard-earned lessons that could save you time, money, and frustration.

What You’ll Learn in This Episode:

🔹 Simplicity Wins – Why focusing on one thing makes your business unstoppable.

🔹 Buy Expertise, Not Coaching – The difference between experts and coaches (and when you need each).

🔹 Tinkering and Pivoting Stalls Growth – Why every business change disrupts momentum.

🔹 Consistency Trumps Innovation – How sticking to what works leads to sustainable success.

🔹 You Can't Compete on Salary – But You Can Win on Benefits – How small businesses attract top talent.

🔹 Gimmicks Don't Build Loyalty – What actually makes customers stay.

🔹 You Don't Need Investors – You Need Time – Avoiding unnecessary debt when starting a business.

🔹 Friends and Family in Business Rarely Works – Why hiring strangers is often better.

🔹 Monetize What You're Good At, Not Just What People Need – The secret to building a profitable business.

Join the Conversation!

Which lesson resonated with you the most? Which one surprised you? Let’s talk! Share your thoughts:

📢 Comment on the podcast episode

📢 Find me on Instagram: @melissa_franks

📢 Subscribe to the newsletter! melissafranks.myflodesk.com/signup

📢 Subscribe to the YouTube Channel for video episodes! www.youtube.com/@oncallcoo

💡 Until next time, remember—you are wise, strong, and brave. I believe in you!

In this episode, Melissa dives deep into the significance of International Women's Day and why we can’t let it be ignored. Melissa shares her personal experiences as a woman navigating corporate leadership, the impact of Diversity, Equity, and Inclusion (DEI) initiatives on her career, and the undeniable benefits of having women in leadership roles.

She lays out seven compelling reasons why businesses, economies, and societies thrive when women are in decision-making positions, including: 

✅ Higher business performance

✅ Diverse perspectives that drive innovation

✅ Economic expansion through female workforce participation

✅ More inclusive and flexible work environments

✅ Stronger mentorship and role models for future generations

✅ Better ethical governance and risk management

✅ Greater social impact and corporate responsibility

Melissa also shares candid personal stories from her time in male-dominated industries, including the pivotal moments that shaped her approach to leadership and advocacy for women in business.

Whether you’re an entrepreneur, executive, or advocate for women’s advancement, this episode will inspire you to champion diversity and support women in leadership.

🎧 Tune in now and let’s keep the momentum going beyond International Women’s Day!

In this episode, Melissa explores the emotional landscape of small business ownership and how to navigate it effectively. Whether you're a business owner or working for one, emotions play a significant role in daily operations. Melissa shares insights from her 25-year corporate career and experiences working with entrepreneurs, providing practical strategies for managing emotional volatility in business settings.

What You'll Learn:

How emotions manifest differently in corporate vs. small business environments.

Why entrepreneurship is inherently emotional.

Three key tactics to manage emotional situations in the workplace:

Ask Questions to Understand – Encourage rational thinking by prompting deeper discussions.

Ask Questions to Investigate – Use data and facts to gain clarity.

Data Trumps Drama – Rely on evidence over emotional reactions.

How to assess a business owner's emotional style before working with them.

The importance of personal grounding practices to maintain mental well-being in emotionally charged environments.

Key Takeaways

Entrepreneurs are deeply emotionally invested in their businesses, making reactions more intense.

Managing emotions with a logical, fact-based approach can help diffuse workplace tension.

Understanding a business owner's emotional tendencies is crucial before joining their team.

Self-preservation strategies, such as keeping a "proof of success" folder, help maintain confidence in emotionally demanding environments.

Melissa’s Final Thoughts

Not all emotional environments are toxic, but learning to navigate them is essential. In today's professional landscape, emotional outbursts are becoming more commonplace, even in high-level leadership. While leaving a difficult workplace isn't always an immediate option, using these strategies can help maintain professionalism and sanity.

Are you frustrated by a lack of progress in your business? Wondering why your team isn't taking initiative or getting things done? You're not alone.

In this episode of The Opt-In Podcast, host Melissa Franks dives into the top five reasons why businesses fail to execute effectively. These challenges aren't unique—they appear across industries, impacting businesses big and small.

You'll Learn:

Lack of Clarity: Why visionaries and creatives often struggle to communicate specifics, and how breaking big ideas into actionable milestones can solve confusion and inaction.

Poor Prioritization: How constantly shifting tasks leave teams stuck, and why setting clear quarterly priorities can streamline focus and improve results.

Weak or Missing Systems: The hidden dangers of relying on individual talent without strong systems, and how consistency, quality, and predictability drive sustainable growth.

Inability to Delegate: The pitfalls of micromanagement, how it demotivates your team, and actionable tips for delegating effectively while maintaining accountability.

Lack of Accountability: Why avoiding difficult conversations and ignoring follow-up leads to poor outcomes, and how to create a culture of accountability without fear.

Melissa shares practical strategies to tackle each challenge, ensuring your business can transition from surviving to thriving.

Enjoyed this episode? Share it with anyone struggling with execution in their business or team.

In this episode, Melissa, breaks down the biggest mistakes that seven-figure business owners make—and why these missteps keep them from scaling to eight figures. If you're a business owner or working inside a business that's growing fast, this episode is a must-listen.

Melissa dives into the key phases of business maturity, explains why hitting certain revenue milestones doesn’t mean you need to hire a full executive team, and reveals the one mistake that kills profit margins faster than anything else. Plus, she tackles the danger of solving problems that don’t exist, the urge to start a second business too soon, and the common misconception about what it really means to be a CEO.

And if you’ve ever wondered whether your business model is built for longevity, Melissa walks through a simple yet powerful exercise to clarify your vision and keep you on the right path.

What You’ll Learn in This Episode:

✅ The different stages of business maturity and how to recognize where you are

✅ Why hiring too many employees (or the wrong ones) will drain your profits

✅ How business owners waste time solving problems they don’t actually have

✅ Why starting a second business too soon is a costly distraction

✅ The misconception around being a “CEO” in a small business—and what role you should actually be playing

✅ A simple exercise to define your long-term business and life vision

Resources & Links:

📌 Join the conversation on Instagram: @melissa_franks

📌 Explore Melissa’s services: www.melissafranks.com

📌 Subscribe to Melissa’s new YouTube series on current business trends!

Loved this episode? Share it with a fellow business owner and leave a review on your favorite podcast platform!

🎧 Tune in now and learn how to avoid these common pitfalls so you can scale your business with confidence.

In this episode, Melissa dives deep into the controversial and critical topic of Diversity, Equity, and Inclusion (DEI). With recent movements to dismantle DEI policies, Melissa shares a passionate and thought-provoking perspective on why these policies are essential—not just for marginalized communities but for business owners, employees, and the broader economic landscape.

Melissa unpacks the history of DEI, tracing its roots back to the Civil Rights Act of 1964 and the affirmative action policies that followed. She shares her personal journey as a female executive, revealing how DEI policies directly impacted her career and the opportunities available to her. She also discusses the business benefits of diversity, from increased productivity to stronger workplace engagement, and challenges listeners to consider what life and business would look like without these protections in place.

Key Topics Covered

✅ The historical roots of DEI and its legal foundations

✅ How affirmative action paved the way for workplace equity

✅ The reality of DEI inside corporations—was it all just PR?

✅ The impact of dismantling DEI on businesses, employees, and the economy

✅ Why Gen Z and Millennials expect DEI as the norm in the workforce

✅ Melissa’s personal story of breaking the glass ceiling—thanks to DEI policies

✅ What business owners can do to retain the spirit of DEI, regardless of government actions

Why This Matters

DEI isn’t just a “nice-to-have” policy—it’s a foundational framework that has shaped the modern workforce, business culture, and economic opportunity. As Melissa highlights, rolling back DEI initiatives could have drastic consequences for businesses, employees, and the future of workplace diversity.

Resources & Next Steps

📩 Join Melissa’s Weekly Newsletter – Stay informed about how current events impact your business. Sign up here: https://oncallcoo.myflodesk.com/signup

📞 Take Action – Call your government representatives and voice your opinion on DEI policies.

📲 Follow & Connect – Join the conversation on Instagram: @melissa_franks

In this episode, Melissa breaks down the power of data in business and why ignoring it can create unnecessary drama. If you’ve ever felt overwhelmed by financials and metrics, this episode will give you a simple framework to start tracking the numbers that truly matter. Melissa reveals the five essential business metrics every entrepreneur should monitor to ensure profitability, efficiency, and long-term success.

What You'll Learn in This Episode:

Why data tells the truth—whether you like it or not

How ignoring financials leads to bad decision-making

The 5 key metrics every business owner must track:

1. Net Profit Margin – How much of your revenue is actual profit

2. Operating Expense Ratio – Keeping expenses in check for business health

3. Customer Acquisition Cost (CAC) – Understanding the true cost of getting a customer

4. Customer Lifetime Value (CLV) – How much a customer is worth over time

5. Employee Productivity – Ensuring your team is efficient and effective

Why tracking these metrics can help you scale faster

How to make your P&L report a powerful decision-making tool

The surprising reason why sharing financial goals with your team improves morale

Resources & Links

📥 Download the Free Metrics Guide: Get the cheat sheet with all five metrics, their formulas, and what they tell you about your business. https://oncallcoo.myflodesk.com/5metrics

📌 Connect with Melissa:

Website: www.melissafranks.com

Instagram: @melissa_franks

💡 Take Action: Start tracking these five metrics today and commit to reviewing them monthly!

Rate & Review

If you loved this episode, please leave a review! Your feedback helps more business owners find The Opt-In Podcast and start making data-driven decisions.

In this episode, Melissa takes you on a deeply personal journey of self-discovery, transformation, and branding authenticity. Sharing insights from her life and career, Melissa dives into the intersection of personal identity and professional branding, offering invaluable lessons for small business owners, employees, and anyone navigating the complexities of showing up authentically in the world.

What You’ll Learn in This Episode:

Melissa’s personal story of overcoming constraints in her personal and professional life.

The impact of identity on imposter syndrome and professional growth.

Why authenticity is crucial for building a scalable business.

The importance of cohesive branding for business success.

Tips for business owners on balancing personal and business branding.

Guidance for employees on navigating personal expression while representing their company brand.

Melissa also opens up about her recent experiences of working with a stylist to define her personal style and how that transformation reflected a larger metamorphosis in her business and personal life. She emphasizes the significance of knowing your values, mission, and voice to create a brand that resonates with authenticity and purpose.

Whether you’re a small business owner, part of a larger organization, or simply someone seeking to better understand yourself, this episode is packed with actionable advice and heartfelt wisdom.

Resources Mentioned:

Follow Emily Judice @thatgirlemilyjudice on Instagram for more on personal branding and authenticity.

Follow @charlacorn on Instagram for more about Personal Branding

Learn more about Melissa and her journey at www.melissafranks.com.

Don’t Miss Out:

Melissa invites you to reflect on your brand identity and take intentional steps to align it with your true self. If this episode resonated with you, be sure to subscribe, share, and leave a review. Together, let’s continue the journey from surviving to thriving!

Connect with Melissa:

Instagram: @melissa_franks

Website: www.melissafranks.com

Tune in and start uncovering your authentic brand today!

In this episode, Melissa dives into a critical issue many business owners face: falling out of love with their business. Drawing on her 25 years of experience, Melissa shares insights on:

The root causes of burnout: Why business owners feel overwhelmed, stuck, or dissatisfied.

Gary Vee’s servant leadership philosophy: What it really means and how it’s often misunderstood.

The power of delegation: How to identify tasks you shouldn't be doing and find the right people to take them on.

Real-life examples: A candid look at how resetting roles and boundaries helped one business owner regain control.

Actionable advice: How to align your business with your passions, leverage your team effectively, and ask for help when needed.

Whether you’re a solopreneur, a business owner managing a team, or an aspiring entrepreneur, this episode provides the tools and encouragement to rediscover your joy and purpose.

Links and Resources:

Schedule a consultation with Melissa: https://www.melissafranks.com/fractionalcooservices

Connect with Melissa on Instagram: @melissa_franks