Join AJ and Alex for another episode of Opt In! Learn why being present and engaging online is key to an SDRs success in 5.5 minutes.

What’s the goal of sales development?  

Book meetings? Qualify prospects? Clean data?  

To borrow a quote from Chris Beall, we think the goal is to pave the market with trust.  

That means exchanging value and insight to pique a prospect’s curiosity, understanding whether you can help them or not, and recommending the best next steps.  

Building trust in a short amount of time is hard.   

And a lot of reps make it even harder on themselves through a lack of visibility and humanization.  

In today’s Opt In, AJ and Alex dive into a few examples of SDRs who (metaphorically) shoot themselves in the foot with their robotic outreach, lack of online visibility, and overall lackluster personality.  

Remember - people buy from people. You could have the greatest solution in the world, but if you don’t care and your outreach lacks effort & detail, it won’t matter.  

Opt In to being a visible and engaging presence - not a robot with a name.

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