Optics in Action

Your host, Ryan Weiss, talks with the Certified EOS Implementer of EOS Worldwide, Chris Castillo. Chris's journey is a testament to the power of passion and the drive to help others succeed. Starting a coaching company with his wife in 2010, Chris encountered firsthand the challenges that come with entrepreneurship. Struggling to maintain a work-life balance and seeking a more sustainable business model, he stumbled upon the EOS system—a set of concepts and tools that revolutionized his approach to business operations.

After relocating to Texas and implementing EOS in his own business, Chris experienced remarkable growth, leading to a successful exit. This pivotal moment underscored the importance of clear vision, robust leadership, and measurable goals in fostering accountability and driving success.

To learn more about Chris's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Vice President, Director of Engineering, and Construction Department Manager of Hampton, Lenzini, Renwick, Ryan Livingston. Ryan's journey is a testament to the power of childhood curiosity. He recounted how his early fascination with construction and the iconic Hoover Dam steered him toward a career in civil engineering. Ryan's enthusiasm was palpable as he described the fulfillment he finds in being part of civil engineering projects that lead to tangible improvements for local agencies. It's this sense of accomplishment and contribution to society that fuels his ongoing dedication to the field.

To learn more about Ryan's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Senior Vice President and Managing Partner of Kyndryl, Onofrio Pirrotta. With over two decades in the tech industry, Onofrio's motivation stems from witnessing the tangible changes technology can bring to businesses. He likens his work to that of an architect or a builder, finding immense satisfaction in designing solutions and seeing them come to fruition.

Kyndryl, as Onofrio described, is a global powerhouse in technology services, with a presence in over 100 countries and a workforce nearing 90,000. Born from IBM, Kyndryl prides itself on being the "world's largest startup," bringing a rich heritage of enterprise-level services and a deep understanding of process engineering. They play a pivotal role in supporting the infrastructure and systems that underpin our daily lives, from banking to transportation.

To learn more about Onofrio's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the President of Team ODEA, Patty Rioux. Patty's journey is a testament to the power of passion and curiosity. With a background in journalism and a natural affinity for the creative aspects of marketing, Patty has built a career on her love of words and her desire to stand out in the market.

In working with various B2B organizations, Patty has observed that the common denominator across these industries is the need to be distinctive. ODEA's mission revolves around being curious, inspired, and bold. Patty emphasizes that it's not just about the products or services offered but how companies leverage tools and technologies to create a unique presence in the market.

To learn more about Patty's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Director of Product Management of Change Healthcare, Alexander Dawson. Alex recounted his journey into the realm of software product management. Raised by a father who was a software engineer, Alex's childhood was steeped in technology. He fondly recalled how his early experiences with coding and game development sparked his fascination with understanding user preferences and creating valuable, enjoyable software experiences. This foundation laid the groundwork for his career, where he now thrives on balancing the technical and business aspects of software development.

For those unfamiliar with the term, a software product manager is the strategic force behind the business outcomes of a software product. Alex explained that this role involves careful consideration of the end-users, their needs, and how the software will ultimately benefit the business. It's a balancing act that requires making informed decisions about what to build, buy, or use to maximize impact and ensure accountability to business metrics.

To learn more about Alexander's work, click HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Global Credibility Expert of, Mitchell Levy. Ryan's journey began with a simple yet profound question: Why credibility? Mitchell's response was deeply personal. He traced his focus on credibility back to his childhood, specifically to the time when his parents divorced. This event led him to ponder the role and integrity of a father figure. For Mitchell, this early questioning of integrity laid the groundwork for his career.

Mitchell emphasized a staggering statistic: 98% of businesses lack clarity. Without clarity, credibility is unattainable. He offered an updated definition of credibility, which goes beyond the traditional notion of trust. In today's interconnected world, credibility encompasses being trusted, known, and liked. It's a trifecta that businesses must achieve to stand out.

To learn more about Mitchell's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Co-President of Chicago Glue & Machine, Nirel Inman. Nirel is someone who truly understands the value of a positive work environment. She shared her passion for finding purpose and happiness, both in her personal life and within her role at Chicago Glue & Machine. She stressed the importance of setting boundaries and surrounding oneself with people who energize and bring joy. This philosophy has helped her create a workplace where employees feel genuinely cared for and appreciated.

To learn more about Nirel's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the President of LaBov & Beyond Marketing Communications, Barry LaBov. Barry's passion for marketing is rooted in a profound understanding of what makes each company unique. His firm specializes in working with manufacturers to unearth the distinctiveness of their products and services. But what sets Barry's approach apart is his emphasis on connecting this uniqueness to the company's employees first approach, celebrating it internally before sharing it with the world.

To learn more about Barry's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the President, Dr. Donna Marino. Donna's story is both heart-wrenching and inspiring. The loss of her father in the tragic events of 9/11 became a catalyst for her to make a positive impact in the world. This profound experience shaped her mission to work with family businesses and leadership, fostering an environment where family, loyalty, and community care are paramount.

Donna explored the unique challenges that family businesses face. Succession planning, scaling, and preserving the essence of the family business culture during expansion are just a few hurdles. Donna brings a wealth of knowledge as an entrepreneur, business owner, and psychologist, providing a unique lens through which to view these issues.

To learn more about Donna's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. For Filip and his team at the Pickle Juice Company, their mission is to create sustainable, relevant solutions that genuinely matter. Their unique go-to-market strategy blends traditional consumer packaged goods (CPG) theories with mission-based and experiential approaches. But it's not just about the product—it's about making a difference.

The Pickle Juice Company has achieved something extraordinary: a 100% efficacy rate in alleviating muscle cramps within 82 seconds of ingestion. This is a monumental feat, considering that muscle cramps affect roughly 50% of people, from elite athletes to those who experience nighttime leg cramps.

To learn more about Filip's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.