Optimal Work Daily - Career, Productivity and Entrepreneurship

Seth Godin compares direct marketing with the "other kind" of marketing

Episode 525: Direct Marketing (And the Other Kind) by Seth Godin on Advertising & Sponsorship Decisions

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

The original post is located here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ 

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Ryan H. Law tells you why you should throw away your charts full of numbers

Episode 524: You Should Throw Away Your Charts Full of Numbers: Here’s Why by Ryan H Law on Selling Strategies

Ryan’s goal is to teach financial planners, coaches, and counselors how to use simple, evidence-based action steps to provide outstanding client care. 

He received his bachelor’s degree from Utah State University in Family Finance. After he graduated he worked in the financial planning field for several years then decided to return to school. 

He received his master’s degree in Personal Financial Planning from Texas Tech University. 

He is a Certified Financial Planner and an Accredited Financial Counselor

He currently teaches at Utah Valley University in the Financial Planning program where he teaches financial counseling courses and runs their on-campus Money Management Resource Center. 

He serves on the AFCPE (Association for Financial Counseling and Planning Education) Board of Directors where he has served as Treasurer and President. 

The original post can be found here: https://ryanhlaw.com/emotions-not-numbers/ 

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Ryan H. Law tells you why you should throw away your charts full of numbers

Episode 524: You Should Throw Away Your Charts Full of Numbers: Here's Why by Ryan H Law on Selling Strategies

Ryan's goal is to teach financial planners, coaches, and counselors how to use simple, evidence-based action steps to provide outstanding client care. 

He received his bachelor's degree from Utah State University in Family Finance. After he graduated he worked in the financial planning field for several years then decided to return to school. 

He received his master's degree in Personal Financial Planning from Texas Tech University. 

He is a Certified Financial Planner and an Accredited Financial Counselor

He currently teaches at Utah Valley University in the Financial Planning program where he teaches financial counseling courses and runs their on-campus Money Management Resource Center. 

He serves on the AFCPE (Association for Financial Counseling and Planning Education) Board of Directors where he has served as Treasurer and President. 

The original post can be found here: https://ryanhlaw.com/emotions-not-numbers/ 

 Visit Me Online at OLDPodcast.com

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Michael Levitt of Breakfast Leadership shares 8 signs you're doing marketing wrong

Episode 523: 8 Signs You're Doing Marketing Wrong by Michael Levitt of Breakfast Leadership on Digital Marketing Plans

Michael Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout media firm. He is a Certified NLP and CBT Therapist, and is one of the world's leading authorities in burnout recovery and prevention. He is also a Fortune 500 consultant, #1 bestselling author, and host of the Breakfast Leadership Show, a top 200 podcast on iTunes. He is a 2x Top 20 Global Thought Leader on Culture with Thinkers360. He is a former Healthcare executive, CIO, and CFO overseeing $ 2 Billion budgets, so he’s seen and done it all.

The original post is located here: https://www.breakfastleadership.com/blog/8-signs-youre-doing-marketing-wrong 

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Steve Chou of My Wife Quit Her Job shares 5 common small business mistakes he made early on with his online store. This is part 2 of 2

Episode 522: [Part 2] 5 Common Small Business Mistakes We Made Early On With Our Online Store by Steve Chou of MyWifeQuitHerJob

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: https://mywifequitherjob.com/top-5-mistakes-we-made-early-on-with-our-online-store/ 

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Steve Chou of My Wife Quit Her Job shares 5 common small business mistakes he made early on with his online store. This is part 1 of 2

Episode 521: [Part 1] 5 Common Small Business Mistakes We Made Early On With Our Online Store by Steve Chou of MyWifeQuitHerJob

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: https://mywifequitherjob.com/top-5-mistakes-we-made-early-on-with-our-online-store/ 

 Visit Me Online at OLDPodcast.com 

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Christine Comaford shares 5 brain-based keys to engage your team and have your profits soar

Episode 520: 5 Brain-Based Keys To Engage Your Team And Have Your Profits Soar by Christine Comaford of Smart Tribes Institute

Christine Comaford is a Leadership and Culture Coach who specializes in applied neuroscience, which helps her clients achieve tremendous results in record time. She is a human behavior expert, a leadership columnist for Forbes.com, and the New York Times bestselling author of Power Your Tribe, SmartTribes and Rules for Renegades.

The original post is located here: https://smarttribesinstitute.com/5-brain-based-keys-to-engage-your-team-and-have-your-profits-soar/ 

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Laura Stack of The Productivity Pro talks about the new reality of productivity

Episode 519: Time Management is Dead: The New Reality of Productivity by Laura Stack of The Productivity Pro

Laura Stack, MBA, CSP, CPAE is an award-winning keynote speaker, bestselling author, and noted authority on employee and team productivity. She is the president of The Productivity Pro, Inc., a company dedicated to helping leaders increase workplace performance in high-stress environments. Stack has authored eight books, including FASTER TOGETHER: Accelerating Your Team's Productivity (Berrett-Koehler 2018). She is a past president of the National Speakers Association, and a member of its exclusive Speaker Hall of Fame (with fewer than 175 members worldwide.) Stack's clients include Cisco Systems, Wal-Mart, and Bank of America, and she has been featured on the CBS Early Show and CNN, and in the New York Times.

The original post is located here: https://theproductivitypro.com/blog/2008/03/time-management-is-dead-the-new-reality-of-productivity/ 

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Greg Digneo with Neil Patel tells you how to position your company among well-entrenched competitors

Episode 518: 4 Ways To Position Your Company Among Well Entrenched Competitors by Greg Digneo with Neil Patel

Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

The original post can be found here: https://neilpatel.com/blog/well-entrenched-competitors/ 

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Greg Audino of Vibely shares two short articles covering the most important question content creators can ask themselves, and 3 changes that will bring your content from good to great

Episode 517: The Most Important Question Content Creators Can Ask AND 3 Changes That Will Bring Your Content From Good to Great

Vibely is an all-in-one place to lead an interactive membership, and strengthen your online and offline communities. Thousands of content creators have started their own communities on the Vibely platform, where they can better connect with fans by offering them personalized challenges, lessons, group chats, one-on-ones and more. 

On their blog, head writer Greg Audino offers a collection of articles which provide tips that intersect psychology, relationship building and content creation.

The original posts are located here: https://www.vibely.io/blog/the-most-important-question-content-creators-can-ask-themselves & https://www.vibely.io/blog/3-changes-that-will-bring-your-content-from-good-to-great 

 Visit Me Online at OLDPodcast.com 

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