In this special live episode of Virgin StartUp Changemakers, Ben Keene sits down with Simon Sinek, bestselling author of Start With Why and one of the world's leading thinkers on leadership, purpose and business.

Recorded live during the pandemic, this wide-ranging conversation explores how founders can lead through uncertainty, build resilient businesses, inspire teams and stay optimistic when everything around them is changing.

Simon shares practical advice on customer-first thinking, creativity during crisis, building businesses with purpose and why strong relationships matter more than ever. The conversation also includes audience questions from founders and a surprise appearance from Sir Richard Branson.

Whether you're starting a business, leading a team or navigating uncertainty, this episode offers timeless lessons on leadership, entrepreneurship and building organisations that put people first.

In this episode:

• Why businesses should put customers before themselves
• Leadership lessons for founders navigating uncertainty
• Building resilient businesses during times of crisis
• The difference between optimism and positivity
• How to build trust, culture and stronger teams
• Why purpose drives long-term business success
• Audience questions from Virgin StartUp founders
• A surprise appearance from Sir Richard Branson 

Changemakers is brought to you by Virgin StartUp, the not-for-profit organisation helping founders start and scale the businesses they're passionate about.

Recorded live at Virgin StartUp's Changemakers events, every episode features honest conversations with entrepreneurs, founders and business leaders sharing the lessons, challenges and ideas shaping the future of business.

Looking to start or grow your own business?

Find out more at virginstartup.org

Brought to you in partnership with our friends at Virgin Money - the home of brighter business banking.

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