The conversation lays out a technology stack that is often blurred together — AI, large language models, optimization, and agents — and clarifies how these distinct concepts relate. It examines why organizations are investing so heavily in agentic AI and where optimization fits within that surge, while being honest about what AI still handles poorly, particularly large-scale numerical decision-making and complex mathematical trade-offs. It offers executives a reality check on AI investment, urging the same rigor applied to other projects and pointing to where returns are actually strong, including in optimization.

Finally, it turns to people: how AI reshapes consulting and expertise, why judgment, context, stakeholder management, and leadership still matter, and why keeping humans in the loop — to guide systems, review outcomes, and manage risk — becomes more essential, not less, as the technology grows more capable and optimization enables mathematically sound decisions.

Guest:

• Russell Halper, Founder & Marketing Director, Insight Kitchen.

Host:

• David O´Keefe, Strategic Alliances, Gurobi.

An insightful conversation exploring decision intelligence, contrasting generative AI with certified optimization, and examining real-world applications in supply chains. The discussion covers risks, governance, human oversight, and defensive design patterns, while addressing uncertainty, auditability, and the path toward making optimization engines like Gurobi foundational infrastructure for enterprise AI-driven decision-making modern.

Participantes:

• Adam Dejans Jr., Decision Intelligence Specialist, Author, and Executive Advisor, Gurobi.

Host(s):

• David O´Keefe, Director of Alliance Americas, Gurobi.

Optimization and AI have become the basis of competitiveness, in a setting that demands deciding for profitability, emissions, safety, and efficiency at once. Generative AI has democratized access to once-specialized models, but also opened the door to "shadow AI" — informal use of tools outside official systems, with no traceability.

The key lesson is to start with value, not technology: AI generates alternatives, but optimization chooses the best decision under real-world constraints. In an industry marked by strategic data, physical risk, and geopolitical exposure, trust must be built by design. Well applied, governance doesn´t slow innovation — it´s what earns the confidence to lead the energy transition.

Guests:

• Daniel Lazaro, Market Unit Lead for Data&AI in Latin America, Accenture.
• Edson Bauer, Managing Director, Accenture.

Host:

• David O´Keefe, Director of Alliance Americas, Gurobi.

A pesquisa operacional contribui para reduzir custos e impactos ambientais ao equilibrar recursos e eficiência nas operações. Iniciativas de eficiência energética buscam prolongar o ciclo de vida dos equipamentos e diminuir desperdícios. A gestão da cadeia de suprimentos mitiga riscos, fortalece a resiliência e agrega valor econômico a longo prazo. Ferramentas de otimização e inteligência artificial já permitem decisões mais assertivas em cenários complexos, como o frete spot. O futuro aponta para uma integração cada vez maior entre dados estratégicos, sustentabilidade e rentabilidade empresarial.

Participantes:

• Laureano Gardi, Head of Sustainability and ESG - Global Supply Chain, OneSubsea.

Host(s):

• David O´Keefe, Director of Alliance Americas, Gurobi.
• Elízio Rezende, Líder de Inovação em Ciência de Dados, Bitka Analytics.

A combinação de dados oficiais e comunitários revela caminhos para investimentos sustentáveis, orientando priorização territorial, tecnologias sociais e métricas de impacto. Indicadores econômicos, sociais e ambientais se integram a desafios de ESG, mostrando como analytics impulsiona autonomia, renda e decisões estratégicas em contextos rurais e corporativos em diferentes escalas sociais.

Participantes:

• Maira Zanduzzo, Diretora de Ambiente e Social, EDP.

Host(s):

• David O´Keefe, Director of Alliance Americas, Gurobi.
• Elízio Rezende, Líder de Inovação em Ciência de Dados, Bitka Analytics.
• Gustavo Telles, Especialista em Analytics Aplicada à Cadeia de Suprimentos, Bitka Analytics.

The digital transformation launched in 2021 laid a solid foundation by centralizing data in a single data lake, ensuring quality, governance, and agility for more accurate analyses. On top of that foundation, optimization models were redesigned to cover manufacturing and distribution end-to-end, support 50% more analyses, and deliver three times more value. AI adoption has further accelerated progress, cutting prototyping time by up to 50% and supporting model formulation, scenario discussion tracking, and, more recently, explainability of results. Close partnership with functional stakeholders, with clearly defined roles and joint prioritization of the highest-value analyses, has been a decisive factor in consistent delivery. Finally, the combination of a Community of Practice, proven use cases, and a disciplined business-case approach sustains the scalability and credibility of the initiative.

Participantes:

• Karan Gill, Head of AI for Supply Chain Optimization, Nestlé USA.

Host(s):

• David O´Keefe, Director of Alliance Americas, Gurobi.

Union Pacific Railroad, a historic leader in American railroads, is reimagining its future through digital transformation. In this episode, we uncover how product management, AI, and optimization are reshaping a service-based, highly regulated industry. Our guest—bringing expertise from both retail and rail—shares how data-driven strategies fuel modernization, enhance decision-making, and deliver real business impact.

Guest:

• Prasanna Rajendran, Vice President, PS Technology, Union Pacific Railroad.

Hosts:

• David O´Keefe, Director of Alliance Americas, Gurobi.
• Steve Sashihara, Founder and CEO, Princeton.

In today´s volatile business environment — marked by supply chain disruptions, commodity price swings, and geopolitical uncertainty — making the right decision isn´t enough. You need to make the optimal one. In this episode of the Optimization Catalyst, host David O´Keefe sits down with Dr. Alison Cozad (Aimpoint Digital) and Aakash Deep (ORMAE Group) to explore how companies can use mathematical optimization, AI, and advanced analytics to navigate volatility and unlock measurable business value. They discuss how static planning systems are giving way to dynamic, real-time decision intelligence — and how the combination of optimization and AI is helping business leaders not just find the best solution, but understand it, trust it, and act on it.

Participantes:

• Alison Cozad, Specialist in analytics and optimization applied to complex business decision-making, Aimpoint Digital.
• Aakash Deep, Specialist in custom business solutions with optimization, AI, and data engineering, ORMAE Group.

Host(s):

• David O´Keefe, Director of Alliance Americas, Gurobi.

Fábricas digitais, aplicações preditivas e IA generativa impulsionam a inovação em infraestrutura. O uso de dados otimiza manutenção de ativos, viabiliza MVPs mais rápidos e apoia decisões técnicas e regulatórias em ambientes complexos e de rápida transformação tecnológica.

Participantes:

• Jorge Simões, Executive Director for Digital & Technology, South America, EDP.

Host(s):

• David O´Keefe, Director of Alliance Americas, Gurobi.
• Thiago Oliveira, Diretor de Business da Bitka Analytics, Bitka Analytics.
• Elízio Rezende, Líder de Inovação em Ciência de Dados, Bitka Analytics.

Airlines use data-driven optimization to improve ground operations, enhance decision-making under uncertainty, and evaluate emerging technologies. AI, IoT, and automation are reshaping airport systems, with a focus on long-term sustainability and operational efficiency.

Participants:

• Solange Gelman, Director of IT Application Development - Airport Operations Technologies, United Airlines.

Host(s):

• David O´Keefe, Director of Alliance Americas, Gurobi.
• Steve Sashihara, Founder and CEO, Princeton.