Welcome to Optimize Outcomes! I’m Paul Fulford, the North America Category Manager for Cynosure Lutronic — a global leader in medical aesthetics, anti-aging, and innovative health solutions. If you’ve ever heard the term "medical aesthetics" and wondered what it really means, this podcast is here to answer that and so much more.

Medical aesthetics isn’t just about looking good — it’s about living better. It sits at the intersection of alternative health, wellness, longevity, and becoming the most optimized version of yourself. 

In this debut episode, we’re starting with the basics and answering the most common questions I get asked ALL the time. What are my thoughts on Ozempic and other weight-loss trends? Are there effective, natural ways to heal the body without resorting to medications? And how do we cut through the noise to focus on science-backed strategies for achieving optimal results? Give me 30 minutes of your time and we’ll explore all this, plus more, using the most up-to-date research. 

My mission with Optimize Outcomes is simple: to empower you with the most cutting-edge, science-backed insights in health and wellness so you can live your most optimized life. Let’s get started!