Hi and welcome to optimize profitability. You got me by myself today, I’m doing this because I want to do a recap of our last four sessions. We started season two and we kicked off season two talking about profits. I mean, our podcast is called Optimize Profitability. So today we’re going to talk about […]

Season 2, Episode 24 “If you cheapen your prices, you also cheapen the value of your company.” -Lyle Leads Join Matthew Zamutt and Lyle Leads as they discuss Part 4 of our series, “The Only Four Ways To Increase Profitability in Business.” In this episode we will cover: – Why cheaper isn’t necessarily better – How […]

Season 2, Episode 23 “The more likely they feel like they’re joining something that’s important to them, the more likely they are to spend more money with you. So the key here is called making the customer a hero.” -Lyle Leads Join Matthew Zamutt and Lyle Leads as they discuss Part 3 of our series, “The […]

Season 2, Episode 22 “The way to get people to come back more frequently is to make them understand that you care about them and the way you care about them is to sell them more.” – Lyle Leads Join Matthew Zamutt and Lyle Leads as they discuss Part 2 of our series, “The Only Four […]

Season 2, Episode 21 “The whole key to bring in customer leads is speak to their needs.” – Lyle Leads Join Matthew Zamutt and Lyle Leads as they discuss Part 1 of our series, “The Only Four Ways To Increase Profitability in Business.” In this episode we will cover: – The simplicity of marketing – How […]

Season 1, Episode 20 Join Lyle Leads and Matthew Zamutt as they recap 2020 and how to move business forward. Matthew: Hello, welcome to Optimize Profitability podcast. My name is Matthew Zamutt and I’m the executive producer of this podcast, but today I’m the host and I’m with the guest host Lyle Leads. Lyle: Hey, guys.  Matthew: So […]

Season 1, Episode 19 “Brands are not there forever. . . you either have to adapt or get destroyed.” – John Vuong Join John Vuong and Lyle Leads as they discuss John’s start into his SEO company and how authenticity helped him grow. In this episode you’ll discover: John Vuong As the owner of Local […]

Season 1, Episode 18 “You want to be a creator, not a consumer on social media, that’s the key to success on social media.” – Shondell Varcianna Join Shondell Varcianna and Lyle Leads as they discuss Shondell’s journey of being an employee to becoming an employer. In this episode you’ll discover: Meet Our Podcast Guest […]

Season 1, Episode 17 Join Kevin Micuch and Lyle Leads as they discuss Kevin’s journey of writing a book and becoming a positivist. In this episode we will cover: – How to persevere when you have troubles writing –  Why it’s important to keep moving forward when writing – How writing fiction can change the […]

Season 1, Episode 16 Join Lyle Leads and Matthew Zamutt as they discuss ADD and it’s effect it can have in business and life, and how to properly deal with ADD. In this episode we will cover: – How to adjust life to match your ADD –  How to make sure ADD does not control […]