The next era of corn starts with data. In this episode of IL Corn TV, John Klemm talks with Michael Kovach of Bayer about the science and strategy behind precision breeding and what it means for farmers today.

Here’s what’s coming up:
0:36 – What is Precision Breeding?
2:15 – Precision vs. Traditional Breeding
3:47 – Technology Behind the Innovation
5:33 – PRECEON Smart Corn System Explained
7:08 – Why Farmers Should Care: Protection, Access, Yield
9:20 – When PRECEON Will Hit the Field
11:01 – Not to Be Corny
12:19 – Final Thoughts

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