On episode five of COVID-19 Retail Pulse: Live, Ryan and Joe welcomed Charlie Cole, the new CEO of FTD—a floral retailer and wholesaler. Prior to FTD, Charlie served as both the Chief Digital and Chief eCommerce officer for TUMI & Samsonite respectively. With his wide breadth of eCommerce experience and international focus, we were able to pull together brand new tips for how to recoup the most lost profit for your business during this time. 

Some key takeaways from our talk today were:

How to focus on regionality when assessing marketing channels for national and international campaigns.

Why constant evaluation is key in the ever-changing economic landscape

How to assess attribution to accurately weigh the value of each channel across the customer journey. 

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/