One of the biggest misconceptions about a customer journey is that every journey is linear. In reality, there are often hundreds of interactions happening along the way.

The wonderful Kevin Indig, director of SEO at Shopify, breaks down the concept of search journeys and why they're so important for optimizing content, how to use search journeys to anticipate a user's next step after consuming your content, how to improve your keyword research for search journeys, and much more.