In this podcast episode, Ian Binek interviews Ben Scandlen, the CEO of Mosaic Growth Solutions, about fractional CMOs and the B2B SaaS marketing industry. They discuss the challenges and opportunities of being a fractional CMO, the blurred definition of the role, and the importance of setting clear expectations for success. They also explore the evolving landscape of B2B SaaS marketing, the saturation of the market, and the need for differentiation and brand building. Ben emphasizes the power of word-of-mouth marketing and storytelling, as well as the importance of preparation and continuous learning to manage stress and drive growth.

In this pod, I sit down with Weaver and Fraser Ellard of Dodeka Digital to discuss attributing revenue to all marketing activities - and prepping campaigns to be beautifully designed before going live. We also discuss:

1. Overrated Marketing Techniques in 2024

2. Underrated Marketing Strategies in 2024

3. How to Cope With Stress as an Entrepreneur

In this pod, I will be chatting with Alec Beard, CEO of StoryWon and discussing cutting edge SEO hacks that you can use to rise in the Google Search rankings. We will discuss:

1. Alec's agency and how he serves his clients.

2. Some case studies of work that has performed well in 2024.

3. Alec's journey - how he started his agency, how it has grown, and how he handles stress.

Please share and enjoy :)

In today's podcast, I got a chance to interview B2B Marketing Automation expert Jon Farah. Jon is the founder of PBLC and has been an agency friend for over a year now.

1. We will discuss what PBLC does & why it's important.

2. Then we will talk about the digital marketing industry as a whole - what's working, what's overhyped, and what's not being talked about.

3. Last, we will talk about coping with the stressors of daily life as an entrepreneur.

We hope you enjoy!

The Best Marketing Tech Stack in 2024

In this blog, we will cover the primary components of your tech stack and what we recommend in terms of free software to install on your site.

A marketing tech stack is composed of analytics, advertising pixels, and customer data platforms that gives your team valuable information on your website, on ad platforms, and insight into potential and ongoing deal flow.

9 Google Search Ad AB Tests to Optimize Your Account

In this blog, I will cover our top 9 Google Search Ad AB tests that we run in virtually every one of our accounts when we are trying to lower CPL and increase CTR.

Let’s establish some ground rules before getting started.

First, when we run Google Search Ads, we are looking to capture demand.

This means that we are trying to convert the 3% of the market that is ready to buy.

We are also testing these using Custom Experiments in Google Ads.

The First 3 Paid Media AB Tests We Run

In this pod, we will cover what AB testing is, common pitfalls of ab testing, and the first 3 paid media campaign ab tests we like to run for our clients.

Ab testing is the science of identifying an important element of your marketing, and creating a duplicate version of it with 1 noticeable thing changed.

This new change is called the variant.

When you run the original (control) with the variant to the same audience, during the same time frame then you can using statistical testing to confirm which version performed better.

Read the whole blog here: https://www.optimize.marketing/

In this pod, I will cover the 7 deadly LinkedIn ads sins that I see 90% of all my clients make before working with us.

Interested in us taking a look under the hood? Book time for an audit here: https://linktr.ee/optimizeyourmarketing

Visit our website for more: https://www.optimize.marketing/

Alright so what's paid media optimization all about?

In short, it's the efficient spending of marketing budget.

Similar to how you work with a financial advisor to optimize your finances - the same can be said for digital marketing campaigns.

Paid media optimization entails the planning, execution, and tracking of campaigns, all while reallocating budgets and testing new channels iteratively.

Optimizing paid media campaigns is crucial for achieving higher click-through rates, conversions, and maximizing return on investment by reaching the right audience with the right message.

In this pod, we will cover what is demand capture, how it's different from demand generation, and why you should incorporate it into your marketing campaign mix.