Just like any other business, marketing is important for a direct sales business. The customers should be well delivered with what is your product and how your product gets performed. There are tools direct sales companies use for attracting potential prospects such as marketing suite, virtual party sales prototype, customer relationship management (CRM), intelligent business tools, and distributor training suite. 

A marketing suite is a collection of tools such as social media management and tracking, email marketing, lead capture campaign management, A/B testing tools, referral & affiliate marketing management. The companies use this marketing suite to organize the company's marketing process in one place and helps to discover the best marketing channels suitable for the business.