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In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. 

The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. 

The strategies to overcome these challenges include tailoring outreach strategies to American expectations, optimizing online presence for American clients, and minding cultural and language considerations. 

Not to mention one of my favorite points:  the importance of clear and concise communication, showcasing success stories, and adapting to American business culture.

Keywords

boost sales, American clients, European service providers, challenges, outreach strategies, online presence, cultural differences, language considerations

Takeaways

• Tailor your outreach strategy to the expectations of American prospects by using clear and concise language and highlighting tangible benefits.
• Optimize your online presence by showcasing testimonials, case studies, and awards to build trust with American clients.
• Mind the cultural and language differences when communicating with American clients, balancing directness with friendliness and adapting to American business culture.

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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