A strategy is a basic direction that we want to give to the negotiation, that is, the game plan that we are going to develop. Get to know each one of them in depth. The strategy in negotiation is the set of processes, which includes the objectives, the methods, the actions to be developed and the tools to be used.

The selection of the strategy depends on following the direction and meaning of the arrows. Discover the keys to choose the right negotiation and improve your sales ".