By Adam Ferrier MAPS
Advertisers play on emotions and our desire to be part of the in-group, but contrary to what you might think, they’re not trying to make us buy things we don’t want.
From watching television to browsing social media channels and even standing at the bus stop, we’re exposed to as many as 5,000 advertising messages every day. Although most marketers aren’t psychologists, they use a range of psychological strategies to devise these messages and appeal to consumers.