Optimized Entrepreneur / Jeremy Hanson

Optimized Entrepreneur / Jeremy Hanson

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Optimized Entrepreneur / Jeremy Hanson episodes

  • 2026 Service Business Data: Why NOW Is The Perfect Time To Start (94% Surge in Entrepreneurs)"
    Thinking about starting a service business in 2026? The data says this is YOUR year—and waiting could cost you the market. In this episode, entrepreneur and podcaster Jeremy Hanson breaks down the hard numbers behind why 2026 represents a once-in-a-decade opportunity for service business owners. With a 94% surge in entrepreneurial intent, retiring Baby Boomer business owners creating market vacuums, and median startup costs dropping to just $12,000, the barriers to entry have never been lower. Discover why the "cheapest guy" business model is dead, how 60% of consumers now pay 15% MORE for reliability, and why response time beats price in winning customers. Learn how AI-augmented operations, subscription revenue models, and the invisible floor of delivery platforms are creating predictable cash flow for pressure washing, lawn care, HVAC, food trucks, and mobile service businesses. Whether you're running a side hustle or ready to scale to six figures, this episode delivers actionable insights on 2026 consumer buying behaviors, the trust economy, and why local service businesses are outmaneuvering corporate giants. Stop overthinking. Start building. The window is open—but it won't stay open forever. Perfect for: aspiring entrepreneurs, service business owners, food truck operators, pressure washing businesses, lawn care companies, HVAC contractors, mobile detailing, cleaning services, and anyone ready to stop planning and start doing. Listen now and discover why life rewards the doer, not the thinker. #ServiceBusiness #Entrepreneur2026 #StartABusiness #SmallBusinessTips #EntrepreneurData #BusinessStartup #SideHustle2026 #ServiceIndustry #LocalBusiness #PressureWashing #FoodTruckBusiness #LawnCare #HVACBusiness #CleaningBusiness #MobileDetailing #HomeServices #ContractorBusiness #ServiceEntrepreneur #SubscriptionBusiness #AIForBusiness #TrustEconomy #ConsumerBehavior #BusinessTrends2026 #SmallBusinessGrowth #EntrepreneurialIntent #StartupCosts #BusinessData #StopThinkingStartDoing #TakeAction #DoerNotDreamer #EntrepreneurMindset #BuildYourBusiness #BusinessOpportunity #TimeToStart #ActionTaker #EntrepreneurLife #BusinessPodcast #EntrepreneurPodcast #SmallBusinessAdvice #HowToStartABusiness #BusinessStrategy #MarketTrends #EntrepreneurialSuccess #BusinessEducation #JeremyHanson #TheJeremyHansonPodcast #OptimizedEntrepreneur #PodcastEpisode #BusinessPodcast2026 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    36 min
  • "Where Life and Business Finally Align | Optimized Entrepreneur"
    Why do 65% of businesses fail by year 10? Not from lack of effort—but from misalignment between life and business. Learn the Alignment Principle that changes everything for service business owners. Welcome to the premiere episode of Optimized Entrepreneur—the podcast for service business owners who refuse to sacrifice their health, family, and sanity to build a successful company. What You'll Learn in This Episode: Why 87% of entrepreneurs struggle with mental health issues—and how to avoid becoming a statistic The Alignment Principle: A five-pillar framework (Health, Relationships, Business, Finances, Purpose) that transforms how you build sustainable success Why working harder is destroying your business (and what actually works) How unresolved stress reduces productivity by 35%—and the system changes that fix it The truth about why 20% of businesses fail in year one and 65% by year ten Real strategies from 20+ years of running service businesses and consulting nationwide How to audit your current reality and identify what's creating drag in your life and business This Isn't Theory. This Is Survival. If you're a cleaning company owner, pressure washing operator, food truck entrepreneur, contractor, or any service business owner who's tired of the hustle-culture lie—this episode will change how you think about success. What Makes Optimized Entrepreneur Different: ✓ No fluff, no motivation porn, no empty platitudes ✓ Real business consulting insights from companies across America ✓ Life coaching meets business strategy ✓ Systems that work in the real world, not just on whiteboards ✓ Focus on sustainable profit without burning out Subscribe for Free and Get Access To: Weekly master class episodes with actionable strategies Fireside Chats with real entrepreneurs solving real problems Direct consulting opportunities (limited slots) Subscriber-only extended content and case studies Weekly newsletter with industry news and analysis Interviews with seven-figure service business owners Perfect For: Service business owners (cleaning, pressure washing, landscaping, food service, contracting) Entrepreneurs working 50+ hours per week who want their time back Business owners whose marriage, health, or family life is suffering Anyone who's tired of "hustle culture" and wants sustainable success Operators ready to transition from technician to true business owner The Core Philosophy: If you have success in business but failure in your personal life, you are still failing. This show helps you build BOTH—a thriving business AND a life worth living. Episode Highlights: [00:00] Opening: The brutal statistics about business failure [08:00] Welcome to the Optimized Entrepreneur ecosystem [15:00] The real problem destroying service businesses [22:00] What this show can actually do for you [28:00] Setting the standard: Who this is for (and who it's not) [35:00] The line we don't cross [40:00] Master Class: The Alignment Principle deep dive [48:00] The real cost of staying where you are [52:00] The promise and how to subscribe Hosted by Jeremy Hanson - Serial entrepreneur with 30+ years running service businesses including cleaning companies, pressure washing operations, and food trucks. Professional broadcaster, forensics champion, and business consultant helping service companies nationwide achieve sustainable growth. Sister Show: The Jeremy Hanson Podcast (for big-picture thinking and perspective) Subscribe on: Apple Podcasts, Spotify, YouTube, or wherever you listen. Connect: Newsletter: Subscribe for free strategies and industry insights Consulting: Limited slots available quarterly business coaching, entrepreneur podcast, service business, small business owner, work life balance, entrepreneurship, business strategy, mental health for entrepreneurs, sustainable business growth, life coaching for business owners, anti-hustle culture, business systems, entrepreneurial burnout, small business success This podcast provides
    43 min
  • Anxiety at the Intersection of Life & Business: Why High-Performing Entrepreneurs Struggle Silently
    Why do successful entrepreneurs struggle with anxiety even when their business is thriving? Most business owners think anxiety comes from external pressure—cash flow problems, difficult employees, or market uncertainty. But chronic entrepreneur anxiety comes from something deeper: when the boundaries between business and personal life completely collapse. In this episode of The Optimized Entrepreneur, we examine anxiety at the intersection of life and business—the place where most entrepreneurs silently break without anyone noticing. What You'll Learn: The hidden source of entrepreneur anxiety - Why anxiety doesn't come from business alone, but from when business and life stop having boundaries How anxiety destroys relationships without you noticing - The signs your partner sees that you're missing, and why "being present" becomes impossible under chronic stress Why anxiety makes you a worse operator - How chronic anxiety creates analysis paralysis, avoidance, micromanagement, and emotional reactivity that degrades business performance The physical cost of ignoring anxiety - What happens in your body when stress becomes chronic: sleep disruption, digestive issues, hormonal imbalance, and long-term health consequences Why entrepreneurs are especially vulnerable - The perfect storm of unpredictable income, identity fusion, social isolation, and responsibility for others' livelihoods that makes business owners uniquely susceptible to chronic anxiety Anxiety vs intuition - The critical distinction between anxiety-driven fear and genuine gut instinct, and why confusing them leads to terrible decisions The real fix (not breathing exercises) - Structural solutions that actually work: financial clarity, decision frameworks, protected boundaries, and recovery systems Reframing anxiety as information - How to stop fighting anxiety and start listening to what it's trying to tell you about your business structure and life design This isn't therapy. This isn't corporate wellness content. This is a practical breakdown of how anxiety actually works in entrepreneurship and what you can do about it before it costs you everything. If you're an entrepreneur who: Lies awake at 3 AM running through business problems Struggles to be fully present with family even when you're home Feels irritable and overwhelmed despite external success Normalizes chronic fatigue, poor sleep, and tension as "just part of running a business" Wonders why you feel worse internally as your business grows externally ...this episode is for you. About The Optimized Entrepreneur: The Optimized Entrepreneur is a podcast for service business owners and entrepreneurs who want practical, no-BS insights on building sustainable businesses without sacrificing their health, relationships, or sanity. Hosted by Jeremy Hanson—a serial entrepreneur with over 20 years of experience running multiple service companies—this show cuts through productivity porn and gives you real strategies that work in the real world. Primary Keywords (High Volume, High Intent) entrepreneur anxiety business owner anxiety entrepreneurial stress entrepreneur mental health small business owner stress entrepreneur burnout business anxiety symptoms chronic stress entrepreneurs work life balance entrepreneurs entrepreneur wellness Secondary Keywords (Medium Volume, Specific Intent) why entrepreneurs are anxious how to deal with business anxiety entrepreneur anxiety management stress running a business entrepreneur relationship problems business owner mental health anxiety affecting business performance entrepreneur sleep problems chronic anxiety business owners entrepreneur work life integration Long-Tail Keywords (Lower Volume, High Conversion) why do successful entrepreneurs feel anxious how anxiety affects business decisions entrepreneur anxiety damaging marriage physical symptoms of entrepreneur stress how to manage anxiety as business owner difference betwe
    1 hr 1 min
  • Top 10 Personal Development Traits Every Entrepreneur Must Master in 2026 | The Optimized Entrepreneur
    Stop chasing tactics. Start building capacity. In this essential episode of The Jeremy Hanson Podcast, entrepreneur and multi-business operator Jeremy Hanson reveals the 10 personal development traits that will separate successful entrepreneurs from the rest in 2026 and beyond. After running service businesses for over 20 years—including cleaning companies, pressure washing operations, and food trucks—Jeremy has learned that business success is downstream from personal development. The entrepreneurs who win aren't just smarter; they're more disciplined, emotionally resilient, and intentional about how they show up every day. THE 10 TRAITS COVERED: Emotional Regulation - Master your internal state instead of relying on motivation Decision-Making Speed - Make fast, imperfect decisions with incomplete data Disciplined Consistency - Execute boring fundamentals when no one's watching Adaptability Without Identity Crisis - Change tactics while maintaining core values Personal Accountability - Take radical ownership of every outcome Focus in a Distraction Economy - Protect deep work and say no ruthlessly Communication That Creates Clarity - Lead through precise, purposeful communication Long-Term Thinking - Play multi-year games in a short-term world Physical & Mental Self-Mastery - Treat yourself as your company's operating system Purpose Beyond Money - Build a mission that sustains you when motivation fails WHAT YOU'LL GAIN: Why personal capacity matters more than business tactics in 2026 Practical frameworks to develop each trait in 90 days Real examples from two decades of entrepreneurial experience The foundation of The Optimized Entrepreneur methodology Insight into the ecosystem launching in 2026 (interviews, workshops, courses, community) PERFECT FOR: Service business owners, operators, builders, and entrepreneurs who want to build businesses that don't break them—and who understand that sustainable success requires internal work, not just external tactics. EPISODE BREAKDOWN: [0:00] Cold Open - Why 2026 Requires Different Entrepreneurs [2:45] The Real Competitive Advantage [8:15] Traits 1-5: Foundation of the Optimized Entrepreneur [21:00] Traits 6-10: Advanced Operator Skills [34:30] The Optimized Entrepreneur Ecosystem Reveal [40:00] Your 90-Day Action Plan TAKE ACTION: Choose ONE trait from this episode and commit to developing it over the next 90 days. Focused effort on one area creates compound results across your entire business. www.jeremyhanson.pro Subscribe for weekly insights on building sustainable, profitable businesses without burnout. Join the movement of entrepreneurs who are optimizing themselves first—and watching their businesses transform as a result. #TheOptimizedEntrepreneur | #JeremyHanson | #EntrepreneurshipIn2026 #Entrepreneurship #PersonalDevelopment #BusinessGrowth #LeadershipDevelopment #EntrepreneurMindset #ServiceBusiness #SmallBusinessOwner #BusinessStrategy #SelfMastery #EmotionalIntelligence #ProductivityHacks #EntrepreneurLife #BusinessPodcast #ScalingBusiness #StartupAdvice #OperationalExcellence #EntrepreneurTips #BusinessLeadership #SustainableSuccess #BusinessSystems #PurposeDrivenBusiness #Entrepreneurship2026 #TheOptimizedEntrepreneur #JeremyHansonPodcast #DecisionMaking #Consistency #Focus #Accountability #LongTermThinking #EntrepreneurialResilience #BusinessOwner #SoloPreneur #MultiBusinessOwner #CleaningBusiness #PressureWashing #FoodTruck #ServiceIndustry #SmallBusinessSuccess #BuildToLast #AntiHustleCulture #IntentionalEntrepreneurship See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    50 min
  • Service Business Trends That Will Define 2026 (And Decide Who Survives) | The Jeremy Hanson Podcast
    Most entrepreneurs ask the wrong question. They ask, “What business should I start?” The better question is: “What service businesses will still work in 2026?” In this episode of The Jeremy Hanson Podcast – Optimized Entrepreneur Series, Jeremy Hanson breaks down the real service business trends that will define who scales, who survives, and who quietly burns out over the next two years. This isn’t hype. It isn’t theory. And it isn’t recycled internet advice. These are patterns already happening right now—driven by labor realities, pricing pressure, consumer trust, automation, and margin compression across real service businesses. In this episode, Jeremy explains: Why service businesses are splitting into two classes—and why the middle is disappearing Why labor shortages are structural, not temporary Why pricing power matters more than volume going forward How premium, trust-based local service businesses will outperform national brands How AI and automation are separating true owners from burned-out operators Why customers are willing to pay more for less chaos and better experiences What service business owners must change now to win in 2026 Jeremy draws from real operating experience—cleaning companies, pressure washing, food trucks, and service operations—showing exactly why what worked in 2022 is already outdated, and why waiting for things to “go back to normal” is a losing strategy. This episode is for: Service business owners feeling squeezed by rising costs Entrepreneurs tired of grinding for thin margins Operators who want systems, pricing clarity, and time freedom Anyone building a service business that needs to last beyond the next cycle 2026 will not reward hustle alone. It will reward structure, pricing power, automation, clarity, and discipline. If you want to build a service business that doesn’t collapse under pressure—and instead dominates its lane—this episode lays out exactly what you need to understand now. This is optimized entrepreneurship—built for reality, not nostalgia. www.jeremyhanson.pro service business trends for 2026 best service businesses to start in 2026 how to scale a service business service business pricing strategies labor shortages in service businesses automation for service business owners local service business vs national brands how to build a service business that runs without the owner bZa8SoiBEQ9Kt920P7wR See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    41 min
  • The Responsibility of Success — Leading Your Family, Faith, and Community with Strength
    THE JEREMY HANSON PODCAST — Optimized Entrepreneur Series Episode: The Responsibility of Success — Leadership, Family, Faith, and Community Runtime: 46 Minutes Success isn’t the finish line — it’s the beginning of responsibility. In this powerful, emotional, and deeply honest episode, Jeremy Hanson breaks down the true weight of being a successful entrepreneur: the responsibility you carry for your family, friendships, church, and community. This is not a conversation about tactics or trends — it’s about the moral obligations that come with leadership. Jeremy reveals why success without responsibility leaves entrepreneurs empty… and why responsibility, when embraced fully, creates purpose, clarity, and long-term legacy. This episode teaches the structural backbone of leadership: how to be a strong spouse, a present parent, a reliable friend, a committed member of your church, and a pillar in your community. Whether you’re building a business, rebuilding a life, or stepping into a bigger version of yourself, this episode will challenge you, strengthen you, and remind you of the weight you were built to carry. HOST READ AD #1 — INTUIT QUICKBOOKS PAYROLLURL https://quickbooks.com/payroll Managing your business doesn’t need to be chaos. Intuit QuickBooks Payroll gives you seamless, all-in-one clarity — payroll, time tracking, and accounting connected in one platform so you can lead with strategy instead of stress. Learn more at QuickBooks.com/payroll HOST READ AD #2 — SURFSHARK VPNCustom URL https://surfshark.com/hanson https://surfshark.com/hanson USE code HANSON at checkout for 4 extra months. Protect your digital life with Surfshark VPN — encrypt your online activity, safeguard your identity, secure every device with one account, and travel the digital world freely. Get 4 extra months free by going to Surfshark.com/hanson or by using code HANSON at checkout. www.jeremyhanson.pro See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    41 min
  • Optimized Entrepreneur: Why Integrity and Relationships Decide Your Entire Future
    The Jeremy Hanson Podcast – Optimized Entrepreneur Series Episode: Integrity, Loyalty, and the Relationships That Build or Break Your Life Runtime: 52 Minutes (with ads) Your business does not rise on talent, tactics, or timing. It rises on your integrity and the relationships you build — at home, in your inner circle, and with the clients who trust your word. In this hard-hitting, emotional, deeply honest episode, Jeremy Hanson breaks down the part of entrepreneurship that no one wants to talk about, but every entrepreneur eventually faces: the collapse or strengthening of your character. Jeremy exposes the reality that business success is inseparable from the health of your marriage, the quality of your friendships, and the depth of trust you’ve built with your clients. This is not an episode about tactics — it’s an episode about the infrastructure of your life that controls whether you rise, fall, or rebuild. Across five powerful segments, Jeremy dives into: • Why integrity is the most profitable asset you have • How entrepreneurship strains and shapes your marriage • The four types of friends every entrepreneur must identify • How relational sabotage destroys more businesses than bad strategy • The real difference between a client you keep for ten years and one you lose in ten minutes • Why your name, your word, and your loyalty determine your long-term wealth This episode is a blueprint for entrepreneurs who want not only success, but a life that doesn’t crumble behind the scenes while the money grows. RULA Online Therapy (Ad #1 – 12:00–14:00) Get therapy through your insurance with Rula. Sessions are often as low as $15 with in-network providers. Start here: https://www.rula.com/hanson INTUIT QUICKBOOKS PAYROLL (Ad #2 – 30:30–32:00) Simplify payroll, time tracking, and accounting in one place. Learn more: https://www.quickbooks.com/payroll This episode will push you, challenge you, and force you to look at the relationships that are shaping your entrepreneurial life — for better or worse. Because at the end of the day, the entrepreneur with integrity and strong relationships becomes unstoppable. www.jeremyhanson.pro See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    31 min
  • Optimized Entrepreneur: The 6 P’s That Explode Profit in the Service Business
    Running a service business isn’t about working harder — it’s about working right. In this 46-minute masterclass, Jeremy Hanson breaks down the framework that has helped him build, scale, and optimize multiple service-based companies from the ground up: Proper Planning Prevents Piss Poor Performance — The 6 P’s. If you’re an owner in HVAC, plumbing, cleaning, landscaping, pressure washing, electrical, remodeling, or any home-service or field-service industry, this episode gives you a practical and repeatable blueprint to eliminate chaos and create predictable profit. Jeremy dives into: The Foundation of an Optimized Entrepreneur Why clarity beats hustle, how to “engineer” your business instead of guessing, and why structure matters more than intensity. The 6 P’s Breakdown Proper • Planning • Prevents • Piss • Poor • Performance. How this simple framework eliminates most operational disasters before they happen. System Building for Service Businesses Lead intake systems, scheduling structure, job execution checklists, instant invoicing, retention strategies, and how to create systems that scale beyond the owner. Operational Efficiency Routing optimization, communication protocols, inventory control, delegation, and identifying the bottlenecks draining time and profit from your business. Marketing at the Right Time Seasonal mapping, local visibility, referral triggers, upsells, memberships, and why consistent marketing beats sporadic creativity. Jeremy also highlights two tools that help entrepreneurs streamline operations and protect their digital footprint: QuickBooks Payroll (Host Read Link): https://QuickBooks.com/payroll Surfshark VPN (Host Read Link): https://surfshark.com/hanson Use code HANSON at checkout for four extra months. Whether you’re launching your first service business or scaling toward seven figures, this episode will help you operate with intention, precision, and strategy. This is the blueprint for becoming an optimized entrepreneur. www.jeremyhanson.pro See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    40 min
  • OPTIMIZED ENTREPRENEUR: How to Command Any Room Through Action, Authority, and Unshakable Presence
    In this electrifying 52–56 minute episode of The Jeremy Hanson Podcast, Jeremy dismantles one of the biggest myths in modern entrepreneurship: the idea that authority comes from credentials, titles, or waiting for permission. “Optimized Entrepreneur: How to Command Any Room Through Action, Authority, and Unshakable Presence” is your deep-dive into the psychology, identity shifts, and action-based strategies that separate high-performing founders from everyone else still waiting for the world to validate them. Jeremy opens with a cinematic, emotionally charged cold open—standing at the door of a room full of heavy hitters—and exposes the universal fear every entrepreneur feels before crossing into bigger arenas. From there, he breaks down the Identity Collision, the psychological moment where who you were clashes violently with who you’re becoming. Most entrepreneurs interpret that moment as weakness; Jeremy reveals how it’s actually a signal of evolution. You’ll learn why even high achievers shrink in certain rooms, why traditional success conditioning makes you doubt yourself, and why the most qualified person in the room is often the quietest. Jeremy maps out how to reclaim authority, reinforce confidence through execution, and become the person others instinctively call when things go sideways. This episode is packed with real-world experience, tactical mindset rewiring, and the kind of blunt entrepreneurial truth that helps you rise above hesitation and reclaim your rightful place at the table. If you’re ready to stop waiting, stop shrinking, and start showing up with the presence of someone who belongs in every room you enter—this is your episode. www.jeremyhanson.pro See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    1 hr
  • Life Rewards Action: How Doers Build the Freedom Thinkers Only Dream About
    In this raw, no-fluff episode of The Jeremy Hanson Podcast, Jeremy tears apart one of the biggest lies of modern culture: that you need the perfect plan, the perfect timing, or the perfect confidence before you start. You don’t. You need motion. Drawing from years of starting “ugly” — from food trucks and cleaning companies to pressure-washing businesses and a full-scale studio with a big family to feed — Jeremy explains why life rewards action, how action rewards entrepreneurship, and how entrepreneurship ultimately rewards your life when you stay in the game long enough. This is not recycled Instagram wisdom or motivational poster talk. It’s hard-earned, in-the-trenches experience: the permits that were wrong, the menus that flopped, the jobs that lost money, the podcasts nobody listened to for months — and how every one of those “mistakes” became tuition for a bigger, freer life. In this episode, you’ll discover: Why confidence doesn’t create action — action creates confidence The difference between planning and hiding behind preparation How to treat mistakes as tuition, not failure, so they start compounding in your favor The feedback loop of consistent execution that quietly builds mastery and momentum Why you can’t think your way to clarity — you have to do your way to clarity How hesitation quietly kills more businesses and dreams than bad ideas ever will What it really means when it feels like life has stopped rewarding you The brutal cost of staying parked in “potential” instead of participating in your own life Jeremy also pulls back the curtain on building Fuzzy Life Entertainment with his wife Myia — no investors, no safety net, just a belief, a studio, and relentless execution. You’ll hear how entrepreneurship, done right, doesn’t just build income; it builds confidence, marriage, purpose, and the freedom to choose your version of “hard.” If you’ve been stuck “getting ready,” endlessly planning, or waiting for the mythical “right moment,” this episode is your line in the sand. One idea. One conversation. One imperfect step. That’s where your next chapter actually begins. New episodes of The Jeremy Hanson Podcast drop every Tuesday at 5 AM Central Time. Subscribe at www.jeremyhanson.pro — that’s jeremy hanson dot pro — and start building instead of just planning. www.rula.com/hanson See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.A Fuzzy Life Entertainent Production
    43 min

About Optimized Entrepreneur / Jeremy Hanson

From the publisher's feed

Optimized Entrepreneur with Jeremy Hanson is an entrepreneurship podcast for small business owners and service business owners who refuse to sacrifice marriage, family, health, or peace of mind just…