Matt De La Cruz is the CEO of the Winning Minds Group. He has trained under Zig Ziglar, Tom Hopkins, John Maxwell, and several other mindset leaders. He shares the seven steps all salespeople must utilize in prospecting for new business. He shares how to incorporate multiple businesses with many different revenue streams. He goes in to time management strategies and the number one thing that he incorporated to take him from being homeless to a very successful career helping others to succeed.

In this episode of the Optimized Success Podcast I describe one little thing that can have a HUGE impact on your growth in sales, your retention of employees, and also to help you to deepen relationships. It is often overlooked but it can help you take your business to a new level. Listen until the end for a special gift for listening today.

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In this episode of the Optimized Success Podcast I interview Bob Fish, the co-founder, and CEO of Biggby Coffee. Bob shares his humble beginnings, how he received a call stating his "note" was due, to franchising across state lines. Bob also goes into retention, marketing, and the future goals of Biggby Coffee. 

Some of Bob's recommended books are:

Conscious Capitalism by John Mackey 

Tribal Leadership by Dave Logan, John King, and Halee Fischer-Wright

E- Myth by Michael Gerber

Radical Candor by Kim Scott

Leaders Eat Last by Simon Sinek

Good to Great by Jim Collins

Grind by Michael Mcfall

In this episode of the Optimized Success Podcast, we take a look into what it takes to move into leadership, leading, and inspiring adults takes intentional actions to get great results. I share real life examples of how to implement these tactics today. 

Recommended Books:

Leadershift by John Maxwell 

Extreme Ownership by Joko Willink and Leif Babin

In this episode of the Optimized Success Podcast we talk with Phil Zeller of Dale Carnegie. He walks us through how adding one more thing to his schedule (The Dale Carnegie Course) actually saved his life and built his career. He shares the biggest challenges we face are with people and how we can understand others in a more positive way for personal growth. 

Recommended Books:

How to Win Friends and Influence People by Dale Carnegie

How to Stop Worrying and Start Living by Dale Carnegie