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Shayne McGowan, a sports performance expert specializing in the mental aspect of athletic success, is known for his work under Mental Edge Performance, a service he founded to help athletes enhance their mental game in sports, particularly in motorsport. McGowan’s perspective on women in motorsport encourages equality and inclusivity, recognizing the passion, dedication, and potential that female athletes bring to the sport. His experiences working with various athletes have led him to advocate for a stronger mental game and continuous improvement as keys to achieving success. Similarly, Mental Edge Performance emphasizes the importance of mental strength, confidence, and resilience in succeeding in motorsport and believes that these mental factors can be as crucial as physical and technical abilities. This perspective aligns with their broader philosophy of 'mind over matter' and highlights their commitment to providing athletes with the mental tools necessary for top-level performance.

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