In this podcast conversation, Greg Writer, CEO and founder of LaunchCart, discusses the must-have apps for any brand selling online and the benefits of upsells, cross-sells and down-sells. He explains that his vision for LaunchCart was to create a better ecommerce platform with features not available out of the box with Shopify. He emphasizes the importance of creating an emotional connection with customers in order to get them to click.

Additionally, he suggests targeting a specific niche when creating a brand and using A/B split testing to increase conversions throughout the customer journey. He also talks about how many apps offer only one function and charge a monthly fee or commission for it without providing any additional value or managed services.

Finally, he mentions that they have incorporated customer reviews, exit pops, promotional bars, coupons, discounts and site-wide sales into their platform in order to increase speed to market, conversions and ease of use. This podcast conversation discussed the potential issues that can arise when installing apps on Shopify, such as code injection and slow loading times.