Do you know what’s better than receiving a gift? Is giving a gift. Helping you to feel the joy of gift-giving and simplifying the corporate gift-giving experience is Goody. Goody is a new way to send effortless, unforgettable, and curated gifts for any occasion with only an email or phone number. We welcome The Head of Growth, Nicholas Teddy, to help us understand how they serve both independent consumers and the B2B market. With an optimized website and a focus on a self-service buying journey, Goody can support their users towards easier conversions. Still growing and expanding, Nick dives into their SEM efforts and the critical role of advocacy and their website.