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Optimizing Shopify Ad Spend and First-Party Data with Edward Upton (LittleData)
The death of third-party cookies shouldn't mean the death of your growth. Discover how to reclaim lost attribution and feed the AI algorithms the high-intent signals they need to lower your CAC.
In this episode, Thomas Viguier and Markus Perkumas sit down with Edward Upton, CEO and Co-founder of LittleData. They dive deep into the technical mechanics of the Shopify ecosystem, the reality of "Agentic Commerce," and the hard-won lessons of scaling a B2B SaaS company through the post-COVID trough. Edward shares how brands can bridge the data gap between Shopify and ad platforms like Meta and Google to drive true marketing efficiency.
🚀 How to fix the 20-30% discrepancy between Shopify sales and Google Analytics reporting.
📊 The transition from reporting-focused data to "activation" data that powers AI bidding models.
🤖 The rise of Agentic Commerce: How shoppers will use Gemini and ChatGPT to purchase directly.
📉 Honest reflections on the "founder's trough" and the pivot from VC-backed hype to profitable growth.
About the Guest:Edward Upton is a second-time founder and the CEO of LittleData, a leading marketing attribution platform that helps nearly 1,000 global Shopify brands automate first-party data integration.
About Aulium:Aulium is a video show dedicated to Innovation and Private Capital. Hosts Thomas Viguier and Markus Perkumas interview industry leaders to uncover the mechanics of European tech ecosystems, M&A strategies, and the future of investing.
Connect with us:
➡ Follow Aulium on LinkedIn: https://www.linkedin.com/company/aulium
➡ Thomas Viguier: https://www.linkedin.com/in/tviguier/
➡ Markus Perkumas: https://www.linkedin.com/in/markusperkumas/
#privatecapital #innovation #ecommerce #aulium #littledata
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By Thomas ViguierThe death of third-party cookies shouldn't mean the death of your growth. Discover how to reclaim lost attribution and feed the AI algorithms the high-intent signals they need to lower your CAC.
In this episode, Thomas Viguier and Markus Perkumas sit down with Edward Upton, CEO and Co-founder of LittleData. They dive deep into the technical mechanics of the Shopify ecosystem, the reality of "Agentic Commerce," and the hard-won lessons of scaling a B2B SaaS company through the post-COVID trough. Edward shares how brands can bridge the data gap between Shopify and ad platforms like Meta and Google to drive true marketing efficiency.
🚀 How to fix the 20-30% discrepancy between Shopify sales and Google Analytics reporting.
📊 The transition from reporting-focused data to "activation" data that powers AI bidding models.
🤖 The rise of Agentic Commerce: How shoppers will use Gemini and ChatGPT to purchase directly.
📉 Honest reflections on the "founder's trough" and the pivot from VC-backed hype to profitable growth.
About the Guest:Edward Upton is a second-time founder and the CEO of LittleData, a leading marketing attribution platform that helps nearly 1,000 global Shopify brands automate first-party data integration.
About Aulium:Aulium is a video show dedicated to Innovation and Private Capital. Hosts Thomas Viguier and Markus Perkumas interview industry leaders to uncover the mechanics of European tech ecosystems, M&A strategies, and the future of investing.
Connect with us:
➡ Follow Aulium on LinkedIn: https://www.linkedin.com/company/aulium
➡ Thomas Viguier: https://www.linkedin.com/in/tviguier/
➡ Markus Perkumas: https://www.linkedin.com/in/markusperkumas/
#privatecapital #innovation #ecommerce #aulium #littledata