Having strategies, ideas, and brainstorms is a great way to get to the next level. But it means very little without action and execution. So companies like Envisio are helping to solve the challenge of moving from strategy to action. Envision is a planning and performance management solution that offers strategy and performance management tools to publicly funded and accountable organizations like cities, counties, school districts, and research universities. Liz Steward, the VP of Marketing, dives into the audience they target and their primary go-to-market channels, a combination of organic search and outbound. Their website plays a significant role in their growth strategy, with a focus on improving conversion rates. Liz reminds us of the power of quality content and the significant role it plays in optimizing the customer journey.