Defining and optimizing the workplace culture is critical to employee retention, advocacy, and overall employee happiness. Yet, culture can be elusive and hard to really describe. Platypus helps you do just that. Platypus is the HR and recruitment tool that measures the cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture. Marketing Manager, Katie Johnson gives us insight into what it really means to measure culture and who they serve best. Katie is focused on offering prospects value and ultimately simplifying the buying journey. With this in mind, they have worked with tools and their website structure to optimize the demo booking flow and overall product experience which has successfully increased their conversions.