In this episode of the GMS Podcast, Julia and André dive deep into the world of experimentation with Ton Wesseling - one of the industry’s most respected experts. As the founder of Online Dialogue and the visionary behind Conversion Hotel, Ton has spent decades shaping the way companies approach A/B testing, CRO, and evidence-based decision-making.

Together, they explore:
🔹 The Optimizer’s Disease - why experimenters sometimes can’t stop tweaking and when to let go.
🔹 How to scale from 100 to 1,000+ experiments per year - and why so many companies get stuck.
🔹 The missing link between experimentation teams and top management - and how to gain leadership buy-in.
🔹 Why successful experimentation isn’t just about A/B testing but about fostering a company-wide culture of data-driven decision-making.
🔹 The secret to embedding experimentation in product teams and engineering processes - so it becomes second nature.
🔹 Why some companies thrive with experimentation while others fail - real success stories from the Experimentation Culture Awards.

Ton doesn’t just talk about experimentation - he has seen it all. From high-growth startups to enterprise-level giants, he shares what separates companies that truly scale experimentation from those that stay stuck in the CRO mindset.

💬 Want to continue the conversation? Meet Ton Wesseling in person at GMS on June 18th in Frankfurt! He’ll be there to share insights, answer questions, and discuss the future of experimentation. Get your ticket now at 👉 www.growthmindedsuperheroes.com

🌴 Join Ton’s latest event! He’s also organizing Experimentation Island in the US at the end of February 2025 - an exclusive event for experimentation leaders. Some of the last tickets are available now! Sign up here and benefit from our exclusive GMS discount code of 250 $: 👉 https://experimentationisland.com/gms

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