Customers Who Click

Optimizing the Post-Purchase Journey with Blake Imperl


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Key highlights:
0:14 - Blake’s Introduction0:50 - How to keep customers clicking post-purchase09:49 - The importance of the tracking page12:17 - Tailored communication 14:48 - Branded transactional emails & Privacy laws 19:52 - Swipe file of great transactional emails20:47 - First time vs returning customers28:10 - Getting Customer Feedback36:11 - The Price of Communication40:45 - Top Tips for Tracking pages44:47 - Brands who are doing it right
If you’d like to hear more from Blake, you can connect with him on Linkedin or head over to https://www.wonderment.com 
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Customers Who ClickBy Will Laurenson

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