Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.

Links in this episode:

• https://thegood.com/opting-in-to-optimization/
• https://www.shopify.com/learn/course/how-to-assess-your-store-improve-your-conversion-rate 
• https://thegood.com/book/
• https://www.linkedin.com/in/jonnymac/

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