Most optometrists have never heard of it. The ones who have? They're quietly pulling ahead.

In this episode of the OptometryMarketing.com Podcast, we sit down with Daniel Palmer - a StoryBrand Certified Guide and seasoned marketing strategist - to uncover one of the industry's best-kept secrets: the fractional CMO.

If you're a practice owner who's stretched thin, struggling to make sense of marketing, or relying on vendors you don’t fully trust, this conversation is a game-changer. Daniel breaks down how fractional CMOs are helping practices of all sizes set strategy, lead teams, and drive real growth (without the cost of a full-time executive).

You’ll learn:

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• What a fractional CMO actually does (and doesn’t)
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• Which types of practices benefit most
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• How to avoid wasting thousands on underperforming vendors
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• Why positioning and storytelling may matter more than your next ad campaign
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• How to build a lean, agile marketing team - internally or outsourced

Whether you’re running a solo shop or managing a multi-location group, this episode will change how you think about leadership, marketing, and growth.

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Ready to watch your optometry practice not just grow, but absolutely thrive?

Enter ⁠OptometryMarketing.com⁠.

Here's the truth: unlocking your practice's full potential? Easier than you think.

We've got marketing strategies down to a science, specifically crafted for the optometry world. That means making your practice not just visible, but unforgettable.

Drawing in patients? Consider it done.

Establishing your spot as the go-to in your community? That's the plan.

Let's make your practice not just a choice, but the choice.

About Dr Brianna Rhue: Entrepreneur and optometrist who loves optometry, the tech world and working with others who want to change the world. I enjoy the business side to the medical industry. I am always looking for ways we can better serve our patients by helping doctors and their staff’s become more efficient and connecting doctors to their patients and patients to their doctors.

Episode Links:

Dr. Brianna Rhue Linkedin

Dr. Contact Lens

TIGERCHART - Discount Code RHUE

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Ready to watch your optometry practice not just grow, but absolutely thrive?

Enter OptometryMarketing.com.

Here's the truth: unlocking your practice's full potential? Easier than you think.

We've got marketing strategies down to a science, specifically crafted for the optometry world. That means making your practice not just visible, but unforgettable.

Drawing in patients? Consider it done.

Establishing your spot as the go-to in your community? That's the plan.

Click here to learn more.

Learning from one of the projects we did that did *not* work as we wanted.

If you want help growing and marketing your practice, reach out to us at: https://optometrymarketing.com/

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Keywords: Optometry Marketing, SEO, local listings practice, optical, eye doctor, social media, Google My Business, Referral, Yelp, digital marketing

We *just* completed an original survey of patients and found out that over 80% of people found their eye doctor using one of two ways. We'll discuss what they are and break them down in the podcast.

If you want help growing and marketing your practice, reach out to us at: https://optometrymarketing.com/

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Keywords: Optometry Marketing, SEO, practice, optical, eye doctor, social media, Google My Business, Referral, Yelp

As VP of Professional Services, Scott serves a professional team of over 1100 providers across 26 states. Primarily responsible for the strategic leadership of MyEyeDr.'s professional service operations, he focuses on the quality of care and service management, allowing his team to address the unique needs of our patients.

Scott and I (Tyler) did our MBAs at Anderson Univerity together back in ~2012/13. Scott has a wealth of knowledge in both the medical and businesses fields. In this episode, we talk about him growing a business from 2 to 47 practices, what it takes to lead, how he approaches his work, and how to become purpose-driven in your practice.

Scott recorded this episode while at the SECO 2022 conference in New Orleans. He also shares a bit about what's happening in the industry and some of the innovations we're seeing.

If you'd like to connect with Scott, you can do so via Linkedin: https://www.linkedin.com/in/scottdallison/

Here are some links to the books/articles/information we discuss in this episode:

About the Butler Way:

The Butler Way embraces five guiding principles:

The Butler way has become closely associated with the five principles of Butler Basketball.  The five principles are posted in our locker room.

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Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business, Leadership, MBA, Growth

Learn more at: OptometryMarketing.com

How can you as an independent optometry practice owner compete against national chains? Chances are you cannot compete on cost, efficiency, or marketing spend.

But in this podcast, we break down how to form your unique selling proposition, use that to compete, and talk about an important way Google is still favoring private practices.

Enjoy the show.

Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business

Learn more at: OptometryMarketing.com

You probably think "I need to do social media marketing." But do you really? What do you need to do? Why do so many practices spend so much time and money and get so few results?

We break down the good, the bad, and the ugly of social media marketing for optometry practices and opticals so you know how to think about it - and don't waste a ton of money on marketing unlikely to help your practice grow.

Keywords: Optometry Marketing, Optometry Social Media, Social Media Marketing for Opticals, Social Media Marketing for Eye Doctors

Learn more at: OptometryMarketing.com

In this episode, Tyler breaks down everything you need to know about SEO in just 10 minutes. Forget about all the fancy runaround from your marketing agency, here are the things you need to know and you need to focus on to drive more traffic, more business, and more revenue.

At OptometryMarketing.com, we're here to make your day, your practice, and your income just a little better.

Keywords: Optometry Marketing, Optometry SEO, Digital Marketing for Opticals, SEO for Optometrists

Here are the five books every Optometrist and Practice Ownership should be reading.

Also, if you’re running a practice and ready to step on the accelerator of growth to get more customers, more revenue, and ultimately, more profit, fill out the form at OptometryMarketing.com and our team will connect with you.

Tyler and Christine are the husband and wife founders of OptometryMarketing.com. Christine is a practicing OD and Tyler is a marketing professional focused on growing practices. Together they launched OptometryMarketing.com after seeing the challenges facing practice owners in this competitive space.

Rather than leave owners to work with traditional marketing agencies (many of whom don’t understand the unique needs of optometrists), they wanted to focus their efforts on working with owners who desired more revenue, more freedom, and more flexibility in their business.