Addressing the largest crowd in Oracle OpenWorld history, Ellison leads his keynote with an update on the success of Oracle Unbreakable Linux and the introduction of Oracle VM server virtualization.

Dell Chairman and CEO Michael Dell focuses on energy efficiency, describing his company's green strategy as part of a larger initiative to help organizations save costs, reduce IT management complexities, and avoid brownouts.

Sun Microsystems CEO and President Jonathan Schwartz makes two major announcements: the unveiling of a free, open source virtualization and management platform called Sun xVM, and a new partnership with Dell Inc. on Solaris distribution and support.

Ed Abbo, senior vice president for Oracle application development, tells attendees that choice in the Oracle Applications context means letting end users not only decide what applications to use but also how they use them. Oracle plans to offer a steady stream of applications with new features inspired by Web 2.0 innovations that will encourage organizations to adopt the new programs.

Thomas Kurian previews and demos five key Oracle Fusion Middleware functional "pillars" central to technology and business today: service-oriented architecture (SOA), enterprise performance management (EPM), Enterprise 2.0, security and identity management, and grid computing, connecting data with the applications that make it useful, including Essbase, Hyperion Financial Management, and Oracle Business Intelligence.

Paul S. Otellini, president and CEO of Intel Corporation, discusses architecting the enterprise around three main areas: innovation, balancing choices in building out the enterprise, and future trends in computing, highlighting Intel's current investment in silicon process technology, microarchitecture design, and IA-based platforms.

Andy Mendelsohn, senior vice president for Oracle database development, asks the audience, "How can we keep changing but still give total availability?" The answer is a series of innovations in Oracle Database 11g

HP Chairman and CEO Mark Hurd discusses HP's strategic partnership with Oracle and how the companies' combined innovation, joint development, and testing have resulted in greater breath and depth for their platform, software, and middleware solutions.

Charles Phillips gives an overview of the state of Oracle's three main businesses; database, middleware, and applications.

Hector de J. Ruiz discusses the power to choose the best technology and how business can achieve more by running Oracle Database and Oracle Applications.