From Idea to Impact: Creative Expression and the Business of Culture brings together industry stalwarts to discuss the power of creativity in shaping brands, businesses, and industries. Dr. Akash Khurana, an acclaimed author, screenwriter, actor, director, and mentor, joins Harit Nagpal, Managing Director & CEO of Tata Play, and Saurabh Bajaj, author of The Practical Marketer and former leader at Britannia, Mondelez, and Diageo, in conversation with Dr. Ashutosh Paturkar, Director of GH Raisoni Skill Tech University.This engaging discussion delves into how storytelling influences branding, the role of media in shaping consumer perceptions, and how businesses can harness creativity to drive growth and innovation. The panelists share their experiences from diverse industries, offering insights into content marketing, digital transformation, and the evolving landscape of entertainment and business. Whether you’re a student, marketer, entrepreneur, or creative professional, this session will provide valuable lessons on the fusion of culture and commerce.Join us as we explore the intersection of creativity, media, and business success—because in today’s world, the power of ideas drives impact! Don’t forget to LIKE, SHARE & SUBSCRIBE for more insightful conversations!