Ken Courtright is the founder of Today’s Growth Consultant, a two-time Inc. 5000 designee with revenues that have doubled in each of the last 5 years. Started in 1992, the company is now an international, multimillion-dollar enterprise. TGC has worked with over 3,300 companies in 49 states.
Ken is the author of the upcoming book Guerilla Marketing Today, part of the best-selling Guerilla Marketing series, and best-selling author of Online Income: Navigating the Internet Minefield and co-author with Brian Tracy of Against The Grain. He is currently working on his next book Trust Trumps Everything: Why Your Digital Footprint Determines Your Income. He's a popular speaker for business and academic groups.
As a regularly requested guest on business growth Ken has been interviewed by WGN in Chicago, The Daily Herald, The Biography Channel, A&E and USA Today, among others.
In 2012 Today’s Growth Consultant launched “Income Store” which helps individuals, companies and private equity firms buy revenue-generating websites at two times earnings.
He lives with his wife, Kerri, and their three children outside of Chicago.
Here's the transcript:
Interview with Ken Courtright
Hugh: Ken, what does legacy mean to you, and how are you creating legacy?
Ken: Kerri and I have spoken of legacy since day one, since 1992, before children. We were talking about getting into business, creating at least a very strong revenue stream. In the mid-to-late ‘90s, it switched to a desire for multiple revenue streams. Then it became vocal, and we even did a dream board of it in 2006 to where we wanted to ensure that our children started on our shoulders. What I mean by that is we don’t want to spoil our kids. As a matter of fact, our second oldest and our youngest—we have four kids—are at coding camp this summer. They were learning Python and other coding languages. Our oldest daughter, she is 18, just spent ten days at our corporate office in Pennsylvania studying under our chief marketing officer and one of our creative directors so she can work part-time for us when she goes off to college.
Our view is we had some very difficult times in 1999 financially. To put it lightly, we couldn’t wait to be broke. We were in such debt. We were in such a financial situation. We couldn’t wait just to have no money, to not owe people. What we wanted to do was: How do we raise four children in a way where we don’t spoil them; we don’t give them too much; they work for what they get; they have a complete respect for money, time, work, and effort; but at the same time, when they hit young adulthood, they are physically standing on our shoulders with a different vantage point? I don’t want them pulling cones at Dairy Queen, not that that’s bad. I want them getting a different vision, and I want them to be able to hit the ground running financially.
At a very young age, we started teaching them about savings accounts, just like how my dad between 16 and 18 years old brainwashed me that I will not have a credit card, I will pay my home off in five years, and I will buy used cars until I can afford a new car. I lived exactly the lifestyle of my father. We had 17 years in a one-bathroom home with multiple children. We delayed gratification, where the rest of my friends were driving fancy cars and living in massive homes. Today, we have the fancy cars and the massive home on a private ski lake.