For decades the holy veneer of amateurism surrounding big time college sports largely stood untouched and unblemished. It was sacrosanct, even as coaches made millions. Then come July - poof. It was gone. College athletes were free to make money off their names images and likenesses. On this episode of Beat Check with The Oregonian, reporters Aaron Fentress and Jeff Manning talk about the brave new world in Oregon where college athletes are free to get paid by companies big and small.

We talked about the change in public perception surrounding this issue, how quickly it accelerated, the recent Supreme Court ruling, what it means for big time athletes and less well known ones as well.

This episode was brought to you by PacificSource.

Related reading:

New NCAA name, image, likeness rules could shift power in college sports, marketing

College athletes begin cashing in on name, image, likeness, but many questions remain

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