Organic Content Marketing with Katie Tovey-Grindlay

If you're trying to come up with content ideas for your business Instagram but you just don't know what to post, this episode has you covered.

In this episode of Organic Content Marketing, you will learn:

• How to identify and connect with your dream client on Instagram
• How to remove self doubt and overthinking from your content process
• Learn how to sell your offer on Instagram effectively and with ease
• Explore content ideas for Instagram - with 4 examples that you could use this week!

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Join and learn more about Engaging Content Club

Join me for a conversation with Armelle from Girls With Dyslexia. We discuss the challenges and triumphs of being dyslexic women in the marketing industry. Discover the power of resilience and authenticity in facing the fear of making mistakes, and learn valuable insights on creating relatable and impactful content online.

Tune in for authentic, inspiring content creation tips and more.

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• Check out Katie's website here

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In this episode, I had the pleasure of hosting Holly Homer, a successful entrepreneur who accidentally started a mom blog 20 years ago and turned it into a thriving business. Holly shares the importance of maximizing traffic sources, enjoying the platforms you use, and simplifying processes for business success. She also shares her journey of creating and reworking content to perform well on social media platforms, particularly focusing on Pinterest. Join us as we explore Holly's valuable insights and learnings from her entrepreneurial adventure and business endeavors.

Thank you so much for listening to this podcast episode. If you enjoyed it please subscribe.

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Check out Holly's new AI Content platform PageWheel here

In this episode, I talk about social media strategy and personal branding with special guest Nicole Winer. As a business strategist and mentor with a background in psychology and global corporate management, Nicole has found success using LinkedIn as a platform, where she shares her insights with over 17,500 followers.

Some of the key takeaways from the episode include:

• The significance of strategic content sharing to foster connections, sales and for social media to not feel overwhelming.
• Addressing fears, vulnerabilities and negative comments online and on social media
• Strategies for introverts to navigate online presence authentically and impactfully.

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Struggle with to respond to people comments? I recently created a document on what to post on Threads© and how to responds. They can be used on any platform. Learn more here.

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In this episode, I'm joined by, Ken Soliman. We delve into the power of authenticity and impactful content creation. Kenz shares her journey of overcoming fear to deliver TEDx talks, highlighting the importance of staying true to oneself and finding joy in the creative process. The conversation shines a light on the value of impacting individuals and not getting caught up in numbers, while also exploring Kenz's experience in creating over 66 courses on Udemy with over 150,000 students.

00:00 Creating Udemy courses to share skills globally.

03:49 Overcoming childhood struggles, finding empowerment through teaching.

07:08 Teaching and impacting others to create change.

12:30 Detach from results, focus on present actions.

14:37 Business growth changes decisions and perspectives positively. Udemy helped avoid unnecessary complications and burnout.

17:01 Embracing creativity and flexibility in business.

20:41 Struggles to fit in, but accepts imperfections.

23:45 Persisting through fear, aiming for a legacy. Join us as we uncover the transformative power of creating engaging content and embracing one's unique voice in the digital world.

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Learn more about Kenz

In this episode, Katie delves into the foundations of building a community on social media. She draws from her experience in creating successful communities for pet business owners, dog moms, and other niche groups. Find out the importance of clarity in defining who your community is for and who it isn't for, and how this understanding shapes your content, messaging, and ultimately, the success of your business. Learn and explore the key principles of community building and the transformative power it can have on your business.

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Find out more about Engaging Content Club here

For this episode I'm joined by Emma Gibbs-Ng, who helps you build a 6 figure business in the most unapologetic rebellious way. Emma is dropping some serious wisdom about the struggles and self-discovery that come with being an entrepreneur. With a huge focus on you don't need to become someone else to be a success. Emma gets real about tackling mental obstacles, embracing self-care, and the importance of finding your own path to success. Get ready for an empowering chat that will have you feeling inspired to own your uniqueness and have a blast being your true, authentic self.

00:00 Recognizing work differences to avoid blending in.

05:51 Discovering myself through different, non-traditional business methods.

09:36 Business owners gotta be brave to stand out.

12:00 Losing power and blending in was a struggle.

15:04 Get clear on what you really want.

19:00 Get help, embrace imperfections, keep moving forward.

21:48 I stop working when my energy drops.

25:35 Believe in yourself and your capabilities, alright?

26:34 Missing out on chances, being your authentic self.

Exercise that Emma mentions:

1. Write down 10 things you are most proud of
2. Write down 10 things you love about yourself
3. Reach out to clients, friends, family members and ask then to describe you in 3 words to figure out if the real you is showing up in your business and throughout your content.

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Check out my free resources here

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Katie sits down for a heartfelt and inspiring chat with business coach, Jo Bendle, also known as the Business Energiser. Jo shares insights from her 11-year entrepreneurial journey, focusing on her "Meant For More" methodology, designed to help business owners achieve their true potential.

The conversation delves into the power of authenticity on social media and the importance of being true to oneself in business. Jo's refreshing take on strategic evolution, embracing imperfection, and focusing on values shines through in this empowering and enlightening episode.

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In this episode of the Organic Content Marketing podcast, I shared my vision for creating a joyful content community for service-based business owners. I want to cultivate a space where social media feels good and where you can create content with confidence and empowerment.

If you're tired of feeling overwhelmed by the algorithm and comparison, join me in the movement for a kind, supportive, and inclusive community.

Is it going to called "Joyful Content Movement" or "Joyful Content Community"? I want to hear your thoughts. Let's detach our worth from the numbers and embrace a joyful, fun, and empowering approach to content creation.

Let me know if you resonate with this vision and whether you prefer  "Joyful Content Movement" or "Joyful Content Community" by dropping me a message over on Instagram @Business_Wonderland

In this episode, I walk you through my consistency method and how it’s helped me as a business create content consistent for 12 years.

• I share what consistency actually is
• How to remain motivated when you feel like you want to give up or can’t be bothered
• Questions to ask yourself when you feel like your content isn’t working
• Showing up for your community

I really hope you find some useful information throughout this episode.

Consistency Method can be found inside of Engaging Content Club

Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness

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