We've formatted our epic Playbook 2022 sessions for the podcast so you can take them on the go wherever you are. This episode features marketing mastermind Seth Godin, hosted by myself and Jonathan Ronzio.
Seth Godin. No intro needed. But hey, let’s do it anyway. Seth’s the mastermind behind 20 best-selling books like “Tribes” and “Purple Cow,” and he’s created the altMBA, a 31-day online workshop designed for high-performing individuals who want to level up and lead. He’s also written ebooks, given TED talks, and pioneered ethical online direct marketing, which is now a $30B a year industry. Because of his influential work, Seth is a part of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, AND the Marketing Hall of Fame. He’s known around the world as a marketing master and we want to take a deep dive into his story.