On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings, head of commercial innovation at Organon, on how the program has evolved with the pharma industry. Lecia Bushak discusses drugmakers’ (reluctant) participation in Medicare drug pricing negotiation. And the rise of influencer marketing tops our Trends segment, along with the controversies involving late baseball great Tim Wakefield’s brain cancer diagnosis and a Tom Hanks deep fake. Music by Sixème Son.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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