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The Rebbe was always vague about why he chose to launch the Mezuzah campaign. In Sichos, he'd say he felt "compelled" or that he himself wasn't sure why it felt so urgent. This letter may be the earliest record of the Rebbe grappling with the Mivtza, and may be part of the mysterious circumstances that led to its launch. Iggros Volume 28 Pg 207
By Yechiel Krisch5
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The Rebbe was always vague about why he chose to launch the Mezuzah campaign. In Sichos, he'd say he felt "compelled" or that he himself wasn't sure why it felt so urgent. This letter may be the earliest record of the Rebbe grappling with the Mivtza, and may be part of the mysterious circumstances that led to its launch. Iggros Volume 28 Pg 207