Join Orthodontic Products Chief Editor Alison Werner as she talks to Andrea Smith, owner of Smith Social Company, a social media agency dedicated to supporting specialty physician practices. In this episode, they talk about what orthodontic practice owners need to know when contracting with a social media agency to handle their social media plan and the 10 questions they should be asking when vetting an agency during the discovery call. 

But before practices can vet a social media agency, they need to know what one does—so Smith starts there with a breakdown. The truth is these agencies can offer quite a few services from graphic design and caption writing to community management, email marketing, and website management. Smith then talks listeners through timing: Specifically, when is the right time to bring in an agency to handle this aspect of your practice’s digital marketing plan. Clues that it might be time to hire an agency: You’re not posting at least three to five times per week and/or the staff member in charge of social media dreads the task. If your social media strategy is random then you aren’t going to get the return on investment, according to Smith. 

From there, Smith provides guidance on how to find an agency that can meet the marketing needs of an orthodontic practice specifically. One tip she offers, go straight to Instagram, Facebook, and LinkedIn and search “social+media+agency+dentistry/orthodontic+practices.” Looking at social media channels like Instagram also allows you to get a good introduction to the agency’s work before you ever contact them.  

And finally, Smith talks listeners through the questions they should be asking during discovery calls. Her 10-part interview guide gives orthodontic practices the tools for vetting an agency to know if it is the right fit for their digital marketing campaign and their practice. 

Join Orthodontic Products Chief Editor Alison Werner as she talks with The Digital Orthodontist host Kyle Fagala, DDS, MDS. In addition to being a board-certified orthodontist with a two-office private practice in Tennessee, Fagala is also co-founder of Neon Canvas, a digital marketing company that has been working with orthodontic practices since 2016.

In this episode of the Orthodontic Products Podcast, they talk about Fagala’s new children’s book, All the Best Faces Wear Braces. The book includes 14 original humorous poems that describe the different types of orthodontic patients orthodontists and their team members see. The book was not only written to educate kids about orthodontic treatment but also to serve as a marketing opportunity for orthodontic practices. As Fagala explains, the opening and closing of the book can be customized to individual practices to be a marketing and outreach tool with young patients and their parents, referring dentists, and local schools.

The book is just one of the ways Neon Canvas is seeking to bring innovation to orthodontic marketing. In the 6 years since it started, Neon Canvas has grown from a team of 4 to 45 and now has orthodontic clients in 42 states and Canada. Fagala shares how orthodontists benefit from working with a digital marketing company founded by a practicing orthodontist.

Also in this interview, Fagala offers advice to practices that are on the fence about hiring an outside firm to handle their digital marketing. He points out that a profitable practice is going to be one where the orthodontist is maximizing their time spent doing what they do best—which is orthodontics, not tinkering with a website, writing blogs, or doing social media posts.

Fagala also shares his thoughts on the key marketing trends affecting orthodontists—and no surprise, Google is at the top of that list. Fagala reiterates what most orthodontists already know: Your practice website needs to rank #1, #2, or #3 in organic search results. And the key to getting there is a strong website and an investment in search engine optimization, or SEO. Fagala also shares his thoughts on where social media should fit into an orthodontist’s digital marketing plan and how mobile continues to change the marketing landscape.

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With monkeypox in the news, Orthodontic Products’ Chief Editor Alison Werner sits down with infection prevention expert Jackie Dorst, RDH, BS, for a new episode of In the Sterilization Room with Jackie to discuss the virus and how to keep the orthodontic team and patients safe. 

Join Orthodontic Products Chief Editor Alison Werner and orthodontists Barry Benton, DMD, MSD, and Josh Adcox, DDS, as they discuss the Dental Monitoring effect and the future of orthodontics. Recorded live on the exhibit hall floor at the recent American Association of Orthodontists Annual Session in Miami Beach, the conversation takes a deep dive into how remote patient monitoring and virtual care are changing the game.

To learn more about Dental Monitoring, visit:
https://dental-monitoring.com/

What’s on your shopping list for the AAO exhibit hall at the upcoming American Association of Orthodontists Annual Session in Miami Beach, May 21 to 24?In this episode of In the Sterilization Room with Jackie, consultant Jackie Dorst, RDH, BS, talks about why PPE, instruments, and sterilization equipment should be on your shopping list as you work your way through the exhibit hall.

**Save thousands when you switch! Cloud 9 PMS Demo Registration: https://attendee.gotowebinar.com/register/5565626027547287309?source=podcast

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How did orthodontic practices like yours fare in 2021? That was the question we here at Orthodontic Products had. That’s why we teamed up with Levin Group to conduct our inaugural orthodontic practice performance survey.
 
Alison Werner, chief editor of Orthodontic Products, is joined by Roger P. Levin, CEO and founder of Levin Group, to break down the results and what they mean for orthodontic practices as they make their way through 2022.

**Save thousands when you switch! Cloud 9 PMS Demo Registration: https://attendee.gotowebinar.com/register/5565626027547287309?source=podcast

Performance Survey:
https://orthodonticproductsonline.com/practice-management/business-development/2021-orthodontic-practice-performance-survey/

As Marie Fluent, DDS, puts it, “We’re only granted one set of eyeballs in our life, and we must do everything we can do to protect them.” In this episode of In the Sterilization Room with Jackie, Fluent joins Orthodontic Products Chief Editor Alison Werner and infection prevention consultant Jackie Dorst, RDH, to talk about eye safety in the orthodontic practice.

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orthodontic Products Chief Editor Alison Werner talks to AAO President Dr Ken Dillehay and Chris Bentson, president of Bentson Copple & Associates, about the recent AAO Winter Conference held in January. The first in-person AAO meeting since 2020! 

The conference was an opportunity for orthodontists at all stages of their career to not only gather information about how practice modalities are changing, but to ask questions of those peers who are leading the way. And this wasn’t a meeting purely focused on how OSOs are changing the practice landscape. It touched on how dual specialty practices—specifically pediatric dentistry and orthodontics—are gaining traction within the industry and how digital technology is changing the orthodontic practice. 

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In this episode of 'In the Sterilization Room with Jackie', infection prevention consultant Jackie Dorst, RDH, BS, talks you through the three main components you need to have in place at your practice: fire extinguisher, first aid kit, and eye wash station. She also addresses what you need to know if your state requires you to have an AED, or defibrillator, in your office.

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Orthodontic Products Chief Editor Alison Werner speaks to Dr Jeffrey Miller about why CBCT is key to the long-term stability of orthodontic cases. Miller, who is a frequent lecturer on the topic and is in private practice in Maryland, explains why cone beam computer tomography should be a part of an orthodontist’s treatment planning workflow and why keeping the individual tooth root within the alveolar housing should be a primary treatment consideration.

Full article review:
https://orthodonticproductsonline.com/resource-center/videos/cbct-in-orthodontics-a-conversation-with-dr-jeffrey-miller/

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