What does it take to build a café that captures the internet’s attention and the city’s heart?

In this episode of The Coffee Show with Kirk, we sit down with the founders of Osoi, one of Melbourne’s most talked-about new cafés. They break down the strategy, creativity, and chaos behind going viral — and share the lessons they’ve learned along the way.

From building brand identity to managing overwhelming crowds, this is a must-listen for anyone in hospitality, marketing, or just curious how a small café became a social media sensation.