Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.

Coming from a graphic design and Creative Direction background, Alex’s story and advice will resonate with a lot of you who struggle with blending art and business, who doubt yourself when going with your gut instincts rather than catering to the audience and market at all times and are afraid of combining passions to create a brand for themselves.