Other Record Labels

You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit

Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels

People love to say there’s no money in the music industry. And honestly? It can feel that way—especially when you’re just getting started.

In Episode 6 of How to Start a Record Label This Year, Scott tackles this myth head-on and shares what he’s seen firsthand after nearly a decade of working with independent labels across every genre imaginable. Not major labels. Not household names. Real, niche, often obscure labels that are quietly building sustainable, profitable businesses.

This episode breaks down:

Why some indie labels are thriving while others stay stuck

The difference between struggling revenue streams and sustainable ones

Traditional label income (streaming, physical sales, sync, merch)

Why the healthiest labels rely on multiple revenue streams

How predictable income and release cycles balance each other

The power of creating one unique revenue stream no one else has

Scott explains why diversification—not chasing trends—is what keeps labels alive long-term, and why many of the most inspiring labels succeed by combining music with something bigger: studios, stores, education, events, or entirely new ideas that only they could create.

You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit

Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels

In Episode 5 of How to Start a Record Label This Year, Scott walks through what actually happens when you’re ready to release music—and how to do it in a way that gives your record the best possible chance to succeed.

From choosing the right release date to working backward months in advance, this episode breaks down the practical realities of releasing music today, especially if you’re dealing with physical formats, digital distribution, and limited time and resources.

In this episode, you’ll learn:

How to choose a release date that serves the music (not just the calendar)

Why working backward from release day is essential—especially for vinyl and physical formats

What assets you need before release day (artwork, photos, videos, press materials, instrumentals)

How pre-release singles, preorders, and promotion fit into a release timeline

Why release day is not the finish line—and how to think about the long tail of your music

One of the most intimidating questions new label owners face is: How do I actually find artists for my record label?

PRESENTED BY LANDR - landr.com/otherrecordlabels

In Episode 4, Scott breaks this down in the most practical—and human—way possible. Instead of chasing hype or cold-pitching strangers, he explains why the healthiest labels grow slowly, organically, and through genuine relationships.

This episode explores:

Why most labels start with the founder’s own music or close community

How to “expand your radius” from friends to friends-of-friends to wider scenes

Matching your label’s stage with artists at the same point in their career

Using Bandcamp as a powerful (and underused) artist discovery tool

Why community matters more than connections

The right mindset for approaching artists: being a fan first, always

Scott shares real stories from his own label’s early days and explains why starting from authenticity—not opportunity—is the foundation of long-term trust, sustainable growth, and meaningful releases.

One of the biggest questions new label owners ask is: When can I officially launch my record label?

PRESENTED BY LANDR - http://landr.com/otherrecordlabels

In Episode 3, Scott explains why the real answer has less to do with a launch date—and everything to do with what he calls the pipeline.

This episode breaks down why a record label isn’t legitimate because of one release, but because of what comes next. Scott walks through how professional labels think months (and years) ahead, and why momentum, consistency, and planning are what separate sustainable labels from one-off projects.

You’ll learn:

What a “pipeline” actually is and why every label needs one before launching

How far ahead your releases should realistically be planned

A manageable release cadence for one-person and small labels

How to stagger projects across 3, 6, and 12-month timelines

Why pipelines build confidence with artists, press, and fans

A strong pipeline keeps your label from stalling after the excitement of release day and helps you build a healthy, sustainable catalog over time—even when some releases perform better than others.

You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit

Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels

In Episode 2 of How to Start a Record Label This Year, Scott dives into branding—specifically how to name your label, define your identity, and build a brand that actually connects with the right audience.

If you’ve been stuck obsessing over the perfect label name, this episode is your permission slip to move on. Scott breaks down why your name won’t make or break your label, what does matter when choosing one, and how to avoid common mistakes that can slow you down before you even release music.

This episode covers:

Why most successful labels weren’t built on clever names—but clear identity

Practical rules for choosing a label name (logos, domains, searchability, and social handles)

How niche, taste, and curation form the real foundation of your brand

Using genre, geography, format, and values to “dog-whistle” to your audience

Translating your niche into visual branding, design, and consistency

Branding isn’t just logos and colors—it’s the sum of your taste, your mission, and the community you’re building. When done right, someone should be able to spot one of your records from across the room and know it belongs to your label.

You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit

Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels

Imposter syndrome is one of the biggest reasons people never start a record label. That quiet (or loud) voice asking: Who am I to do this? Why would anyone care about my taste, my curation, or my point of view?

In this episode, Scott breaks down why imposter syndrome never really goes away—even for Grammy-winning label owners—and why that’s actually good news. Instead of waiting to feel “qualified,” he reframes the conversation around what truly makes a record label valuable: your unique taste, your lived experience, and the specific combination of influences only you can bring to the table.

You’ll learn how to:

Understand why imposter syndrome is normal at every level of the music industry

Identify the unique ingredients that make your label different (genre, geography, format, values, and that all-important X-factor)

Stop comparing yourself to existing labels and start owning your own curation

If you’ve been stuck in analysis paralysis, feeling like an outsider, or waiting for permission to begin—this episode is your reminder that no one else can build the label you’re meant to create.

Because yes, we’re all imposters. And that’s exactly why your record label matters.

Why I’m Optimistic About The Music Industry

Times are tough in the music industry—and there’s no point pretending otherwise. Streaming payouts are shrinking, costs are rising, the economy is squeezing fans, and AI plus the distraction economy are reshaping how people engage with music.

In this episode of Other Record Labels, I acknowledge the very real challenges indie labels and musicians are facing right now—and then I make the case for optimism.

PRESENTED BY LANDR - http://landr.com/otherrecordlabels

I share five reasons why, despite everything working against us, I genuinely believe the future still holds opportunity for independent artists and labels. From the quiet resurgence of physical media, to the power of human connection, to why your unique label path may actually be the solution—not the problem—this episode is about perspective, resilience, and rebellion.

If you’ve been feeling discouraged, burned out, or close to giving up, this conversation is for you.

Because even when it doesn’t make sense, we’re still here—and that matters.

Sign up for Labelmates: http://otherrecordlabels.com/labelmates

Bonus Release Questions You’re Probably Asking Right Now

PRESENTED BY LANDR - landr.com/otherrecordlabels

This episode is a rapid-fire support library for all the extra stuff that can trip up a release if you’re DIY. Think of it as your “release survival guide” for the details that matter once the plan is in motion. Plus we look at the big macro picture of staying in the game long enough to see success happen for you and your releases!

This episode is taken from the masterclass, New Release Blueprint, available exclusively in The Record Label Academy. Get lifetime access today: http://otherrecordlabels.com/academy

FOR THE LOVE OF VINYL

What makes a Christmas record timeless? Why do holiday albums outsell almost everything else on vinyl every December? And which Christmas records are actually worth owning?

In this festive episode of For the Love of Vinyl, host Scott Orr is joined by Terry Cole of Colemine Records and Plaid Room Records (Loveland, Ohio) for a deep dive into the world of Christmas records. From Vince Guaraldi and Bing Crosby to Michael Bublé, Phil Spector, and soul Christmas classics, Scott and Terry unpack why holiday records remain one of the most powerful rituals in vinyl culture.

They explore:

Why Christmas records sell at a completely different scale than regular vinyl

The best-selling Christmas albums of all time (and the surprises)

Underrated holiday records every collector should know

Original vs. traditional Christmas songs—and why originals are so hard to pull off

Whether Christmas albums are a smart investment for indie artists and labels

How record stores prepare all year for a few short weeks of holiday madness

Along the way, you’ll hear personal favorites, controversial takes (yes, Wonderful Christmastime comes up), behind-the-scenes retail data, and why Christmas music might be the most “evergreen” genre of them all.

Presented by A to Z Media — your go-to partner for custom vinyl pressing and physical media manufacturing.

Learn more at atozmedia.com

Order the new Cher Xmas Album here: plaidroomrecords.com

How to Promote a Release Without Losing Your Mind

PRESENTED BY LANDR - landr.com/otherrecordlabels

Promotion doesn’t have to mean gimmicks, burnout, or spending money you don’t have. In this episode, you’ll learn how to pitch your release to press and playlists, create real marketing opportunities, find your unique angle, and make release day count. We’ll also dig into what a smart post-release campaign looks like so your music keeps moving long after launch day.

This episode is taken from the masterclass, New Release Blueprint, available exclusively in The Record Label Academy. Get lifetime access today: http://otherrecordlabels.com/academy